DirectedLink
Digital Marketing Manager
DirectedLink, Los Angeles, California, United States, 90079
Job Title:
Pay-Per-Click Manager
Is this the next step in your career Find out if you are the right candidate by reading through the complete overview below. Pay:
$90,000 – $110,000 Location:
Los Angeles, CA – near Downtown Work Model:
Onsite Job Type:
Permanent *Must be authorized to work in the U.S. We are unable to sponsor for this position** Company Overview Nationally recognized Personal Injury, Employment, Aviation, Maritime Law, and Class Action law firm. Description: Our client is seeking a
PPC Manager
who excels in managing paid search campaigns with a 7-15 million budget. This role will perform the following responsibilities: Plan, develop, and implement comprehensive paid search strategies to drive direct responses from target consumers in the legal space. Managing valued based and ROAS bidding, account architecture, and day-to-day monitoring of campaign performance. Track online conversion Manage PPC lead gen Conduct keyword research for optimization and add new or eliminate underperforming keywords. Collect creative assets, set up tracking, and launch landing pages. Extract campaign data and generate reports that summarize campaign performance. Research competitive analysis, industry trends, and emerging technologies related to paid search and digital marketing. Requirements: Minimum 5+ years of experience in Google Ads management, with a proven track record of driving results. Experience in implementing ROAS optimization strategies and utilizing Salesforce integration. Proficiency in offline conversions tracking and value-based bidding techniques. Strong understanding of Google Ads platform and its various features. Ability to develop and execute effective advertising strategies aligned with business objectives. Proficient in analyzing campaign performance data and generating actionable insights. Good communication and collaboration skills, with the ability to work effectively in a fast-paced and collaborative team environment. Benefits: Competitive pay 15 days PTO 401K Medical, dental, vision, and life insurance Parking Compensation: $90,000-$110,000 per year
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Pay-Per-Click Manager
Is this the next step in your career Find out if you are the right candidate by reading through the complete overview below. Pay:
$90,000 – $110,000 Location:
Los Angeles, CA – near Downtown Work Model:
Onsite Job Type:
Permanent *Must be authorized to work in the U.S. We are unable to sponsor for this position** Company Overview Nationally recognized Personal Injury, Employment, Aviation, Maritime Law, and Class Action law firm. Description: Our client is seeking a
PPC Manager
who excels in managing paid search campaigns with a 7-15 million budget. This role will perform the following responsibilities: Plan, develop, and implement comprehensive paid search strategies to drive direct responses from target consumers in the legal space. Managing valued based and ROAS bidding, account architecture, and day-to-day monitoring of campaign performance. Track online conversion Manage PPC lead gen Conduct keyword research for optimization and add new or eliminate underperforming keywords. Collect creative assets, set up tracking, and launch landing pages. Extract campaign data and generate reports that summarize campaign performance. Research competitive analysis, industry trends, and emerging technologies related to paid search and digital marketing. Requirements: Minimum 5+ years of experience in Google Ads management, with a proven track record of driving results. Experience in implementing ROAS optimization strategies and utilizing Salesforce integration. Proficiency in offline conversions tracking and value-based bidding techniques. Strong understanding of Google Ads platform and its various features. Ability to develop and execute effective advertising strategies aligned with business objectives. Proficient in analyzing campaign performance data and generating actionable insights. Good communication and collaboration skills, with the ability to work effectively in a fast-paced and collaborative team environment. Benefits: Competitive pay 15 days PTO 401K Medical, dental, vision, and life insurance Parking Compensation: $90,000-$110,000 per year
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