Imperva
Customer Marketing Manager
Imperva, Redwood City, California, United States, 94061
CUSTOMER MARKETING MANAGER
Take the next step in your career now, scroll down to read the full role description and make your application. CYBER SECURITY is a big deal. It’s in the news, growing rapidly, a critical tool for every company, and our specialty. Imperva is a public company (NASDAQ) and cybersecurity leader that delivers best-in-class solutions to protect data and applications on-premises, in the cloud, and across hybrid environments. Our customers include leading enterprises, government organizations, small businesses, and service providers. THE ROLE The Customer Marketing Manager is responsible for amplifying the voice of Imperva customers internally and externally. This role will contribute to building a customer-first mindset at Imperva, building deep relationships with our customers and organizing internal resources to engage and delight them at every step of the customer journey. This is a strategic role on the marketing team tasked with building out programs and processes that have real business impact. Optimizing the customer digital experience, documenting customer stories and building out cross-sell and up-sell opportunities that drive customer retention and loyalty will be the focus of this role. ROLES AND RESPONSIBILITIES Optimize all communication touch points across the customer lifecycle Help support all Imperva customer buyer journeys, including optimizing the digital experience for high-volume/low-touch self-service customers Identify Imperva users that can act as advocates for Imperva as referrals, spokespeople in webinars, case studies, speaking opportunities, etc. Team with the customer success organization to build out the Imperva customer welcome program to build relationships with new customers and get them engaged in the Imperva user community Build stronger relationships with existing customers through engaging marketing campaigns & introductions of new educational materials Launch, host and manage customer events such as a Customer Advisory Board, annual user conference and local road shows Team with the customer success organization to establish the strategy for and execute on the delivery of an Imperva customer community portal Create content and manage the creation of content for the customer community Work with the customer success organization to provide the executive team with relevant and timely metrics of customer engagement and satisfaction MINIMUM QUALIFICATIONS: Bachelors’ degree 8+ years in marketing and/or communications Proven working experience as a customer content marketer or customer reference manager Strong passion for serving and understanding customers Experience creating and executing marketing campaigns and programs that drive customer engagement Ability to write effective copy such as customer emails, customer case studies and speaking abstracts Familiarity with B2B marketing, lead generation, and sales tools and processes Analytical skills with the ability to collect and organize metrics, in order to analyze marketing effectiveness and ROI of customer engagement efforts Practical knowledge for project managing the execution of a community portal The ability to work on cross-functional teams and thrive in a fast-paced environment SaaS customer marketing experience highly valued Cybersecurity industry experience a plus LEGAL NOTICE Imperva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ancestry, pregnancy, age, sexual orientation, gender identity, marital status, protected veteran status, medical condition or disability, or any other characteristic protected by law.
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Take the next step in your career now, scroll down to read the full role description and make your application. CYBER SECURITY is a big deal. It’s in the news, growing rapidly, a critical tool for every company, and our specialty. Imperva is a public company (NASDAQ) and cybersecurity leader that delivers best-in-class solutions to protect data and applications on-premises, in the cloud, and across hybrid environments. Our customers include leading enterprises, government organizations, small businesses, and service providers. THE ROLE The Customer Marketing Manager is responsible for amplifying the voice of Imperva customers internally and externally. This role will contribute to building a customer-first mindset at Imperva, building deep relationships with our customers and organizing internal resources to engage and delight them at every step of the customer journey. This is a strategic role on the marketing team tasked with building out programs and processes that have real business impact. Optimizing the customer digital experience, documenting customer stories and building out cross-sell and up-sell opportunities that drive customer retention and loyalty will be the focus of this role. ROLES AND RESPONSIBILITIES Optimize all communication touch points across the customer lifecycle Help support all Imperva customer buyer journeys, including optimizing the digital experience for high-volume/low-touch self-service customers Identify Imperva users that can act as advocates for Imperva as referrals, spokespeople in webinars, case studies, speaking opportunities, etc. Team with the customer success organization to build out the Imperva customer welcome program to build relationships with new customers and get them engaged in the Imperva user community Build stronger relationships with existing customers through engaging marketing campaigns & introductions of new educational materials Launch, host and manage customer events such as a Customer Advisory Board, annual user conference and local road shows Team with the customer success organization to establish the strategy for and execute on the delivery of an Imperva customer community portal Create content and manage the creation of content for the customer community Work with the customer success organization to provide the executive team with relevant and timely metrics of customer engagement and satisfaction MINIMUM QUALIFICATIONS: Bachelors’ degree 8+ years in marketing and/or communications Proven working experience as a customer content marketer or customer reference manager Strong passion for serving and understanding customers Experience creating and executing marketing campaigns and programs that drive customer engagement Ability to write effective copy such as customer emails, customer case studies and speaking abstracts Familiarity with B2B marketing, lead generation, and sales tools and processes Analytical skills with the ability to collect and organize metrics, in order to analyze marketing effectiveness and ROI of customer engagement efforts Practical knowledge for project managing the execution of a community portal The ability to work on cross-functional teams and thrive in a fast-paced environment SaaS customer marketing experience highly valued Cybersecurity industry experience a plus LEGAL NOTICE Imperva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ancestry, pregnancy, age, sexual orientation, gender identity, marital status, protected veteran status, medical condition or disability, or any other characteristic protected by law.
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