Brand Marketing Director

Amneal Pharmaceuticals LLC (J0P) Brand Marketing Director Bridgewater, New Jersey Apply Now Description:

Find out more about this role by reading the information below, then apply to be considered. The Oncology Marketing Director will lead marketing launch efforts for buy-and-bill oncology biosimilar products across key stakeholders in the US biosimilar ecosystem: healthcare professionals (HCPs), payers, and patients. This role will lead the development of integrated marketing programs that promote brands within an expanding biosimilar portfolio, drive market access, and increase patient and healthcare provider adoption. This role will operate in a start-up type environment as a brand strategist, tactical executor, and team collaborator, developing strategies and effective communication with medical benefit and pharmacy benefit managers. Essential Functions:

Develop and execute comprehensive marketing launch strategies and differentiated value propositions for biosimilar products aimed at HCPs, payers, and patients, ensuring targeted messaging and tactics. Develop and implement strategies to effectively position biosimilar brands among a diverse group of healthcare professional audiences including prescribers and pharmacy decision-makers. Develop targeted marketing strategies to increase payer awareness, acceptance, and reimbursement of biosimilar products. Provide thought leadership and direction to influence internal decision-making stakeholders on the management of biosimilar brands. Work closely with the sales team to ensure alignment of marketing strategies with sales goals and support in-field activities. Collaborate with medical affairs, regulatory, and R&D teams to ensure accurate and compliant messaging in all marketing communications. Design and implement payer engagement programs, including meetings, policy advocacy, and reimbursement support tools, to drive formulary inclusion and reimbursement approvals. Partner with patient advocacy groups to develop programs that raise awareness of biosimilars and foster patient acceptance and engagement. Track and measure the effectiveness of marketing programs, making data-driven adjustments to optimize results and return on investment. Continuously analyze market trends and competitive landscape to inform strategic decisions. Analyze customer feedback, market dynamics, and payer/reimbursement trends to inform marketing strategies and product positioning. Collaborate with market research partners on insight generation activities to enhance strategic decision-making. Manage a team of agency partners by setting the strategic vision for effective completion and execution of tactics. Manage brand budgets within the guidance set by senior leadership. Education: Bachelors Degree (BA/BS) in a related field - Required Master Degree (MBA) in a related field - Preferred Experience: 10 years or more in Pharmaceutical or Biotech Marketing in brand management, agency advertising, sales, analytics, or market research 2 years or more in Managing a US biosimilar brand 2 years or more in Payer experience Skills:

Excellent interpersonal skills - Advanced Excellent oral and written communication skills - Advanced Excellent organizational skills - Advanced Detail-oriented - Advanced Presentation skills - Advanced Analytical skills - Advanced Demonstrated supervisory or managerial competence - Intermediate Demonstrated ability to evaluate situations and make decision recommendations - Advanced Demonstrated problem-solving ability - Advanced Inductive and deductive reasoning to analyze, synthesize, compare, and interpret information - Advanced Deep understanding of the buy-and-bill biosimilars markets and strategic approaches to tailored marketing strategies that engage each audience - Advanced Specialized Knowledge: Strong understanding of the biosimilars market, including regulatory considerations, payer dynamics, market access strategies, and the evolving healthcare landscape. Knowledge of payer access strategies, including formulary placement, reimbursement negotiations, and cost-effectiveness models. Amneal is an Equal Opportunity Employer that does not discriminate on the basis of sex, age, race, color, creed, religion, national origin, sexual orientation, gender identity, genetic information, disability, veteran status, liability for service in the U.S. Armed Forces, or any other characteristic protected by applicable federal, state, or local laws. Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity

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