Senior - Content & Campaign Planning

Senior - Content & Campaign Planning at Humana in Boise, Idaho, United States Job Description Become a part of our caring community and help us put health first Humana's Marketing organization is seeking a Senior Professional experienced in marketing content and campaign planning to join the team. The Content & Campaign Planning role reports directly to the Director, Campaign Planning & Orchestration and is responsible for owning content creation to support marketing campaigns, serving as the key point of contact in interfacing with the Hive. The ideal candidate will have expertise in planning and executing comprehensive marketing campaigns and ad hoc content development initiatives as well as effective communication skills to serve as the key liaison between the Salesforce and Marketing team. Key Role Functions + Plans and organizes content creation, including marketing response scripts, that aligns with the organization's objectives and target audience + Plans, ideates, and cross-functionally collaborates with The Hive to ensure the successful development of engaging and impactful marketing initiatives + Utilizes creative and innovative thinking to aid in developing modular content + Responsible for content development for ad hoc initiatives, as needed + Utilizes advanced analytics and AI to dynamically plan and optimize content and campaigns in real-time with comprehensive integration across all marketing channels + Collaborates with internal teams on cross-functional campaigns that include experiential, digital, print, social and/or other relevant touchpoints + Serves as the interface between the Salesforce and Marketing team Use your skills to make an impact Required Qualifications + Bachelor's degree in marketing, communications or a related communications field + 5+ years of marketing experience in highly regulated industries + Business-to-business and business-to-consumer marketing experience + Must be passionate about innovation and contributing to an organization focused on continuously improving consumer experiences Preferred Qualifications + Master's degree in marketing, advertising or a related communications field + Experience in planning, organizing, and creating content that aligns with marketing objectives and resonates with target audiences + Experience creating customer-centric experiences through all aspects of the campaign build (i.e., creative assets, copy, CTAs, etc.), and ensure a clear and seamless customer experience. + Experience in executing customer-centric marketing across all co To view full details and how to apply, please login or create a Job Seeker account