Verona Pharma plc
Senior Product Manager - Patient Marketing
Verona Pharma plc, Raleigh, North Carolina, United States, 27601
Are you ready to make a significant impact on the pharmaceutical industry while contributing to innovative solutions for chronic respiratory diseases? Verona Pharma is looking for a Senior Product Manager, Patient Marketing to join our team, reporting to our Executive Director of Marketing. In this role, you’ll help shape patient-focused marketing strategies and tactics for a first-in-class product while collaborating across functions to deliver measurable results.
Ensure all your application information is up to date and in order before applying for this opportunity.
Why You’ll Love This Role: Develop and execute patient-centric marketing initiatives that directly support patients and advocacy organizations. Drive impactful campaigns through creative partnerships, promotional materials, and digital channels. Collaborate with cross-functional teams in a dynamic, innovative environment to make a meaningful difference in patients’ lives. Who We Are: At Verona Pharma, we are passionate about transforming the lives of millions of people living with chronic respiratory diseases. With our first product now approved by the US FDA, we’re just getting started. Our innovative respiratory pipeline targets a range of conditions, including non-CF bronchiectasis, cystic fibrosis (CF), and asthma, driven by a commitment to bringing relief to patients navigating the challenges of progressive respiratory conditions.
Joining Verona means being part of a forward-thinking team that’s redefining what’s possible in drug development and commercialization. Guided by experienced leadership, we embrace a collaborative, diverse, and inclusive culture where your contributions can help shape a healthier future for patients worldwide. Be part of a mission-driven organization where your work has a direct impact on improving quality of life.
What You’ll Do:
Support annual marketing plans, including brand strategy, positioning, messaging, and tactics. Lead patient-focused marketing activities, including materials (e.g., starter kits, direct mail, webcasts) and advocacy partnerships (e.g., COPDF, ALA). Oversee promotional material review processes to ensure compliance with legal, regulatory, and medical standards. Partner with digital marketing and analytics teams to optimize the performance of patient marketing initiatives. Engage and manage agency partners to deliver creative, on-budget, and on-time marketing assets. Track and analyze KPIs and ROI for patient marketing initiatives, leveraging insights to refine strategies. Maintain expertise in the disease state, product landscape, and competitive environment. What You’ll Bring:
BA/BS in a relevant field; MBA preferred. 6+ years of healthcare marketing experience, with 4+ years in a brand or patient marketing role (pharmaceutical/biotech preferred). Proven success in agency/vendor management and project management. Ability to work effectively with cross-functional teams and manage multiple projects in a fast-paced environment. Strong understanding of patient engagement strategies and the regulatory environment for pharmaceutical marketing. While we value and support remote work, this position requires a local presence in the Raleigh/Durham/Chapel Hill area for periodic in-person collaboration, training, and important team meetings. Why Join Verona? At Verona, you’ll have the chance to be part of a team bringing first-in-class treatments to patients who need them most. We offer:
A collaborative and inclusive culture that values your contributions. Remote work flexibility for a better work-life balance. Competitive benefits, including generous PTO and comprehensive health plans. An Equal Opportunity Employer: Verona Pharma is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at Verona Pharma are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate.
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Ensure all your application information is up to date and in order before applying for this opportunity.
Why You’ll Love This Role: Develop and execute patient-centric marketing initiatives that directly support patients and advocacy organizations. Drive impactful campaigns through creative partnerships, promotional materials, and digital channels. Collaborate with cross-functional teams in a dynamic, innovative environment to make a meaningful difference in patients’ lives. Who We Are: At Verona Pharma, we are passionate about transforming the lives of millions of people living with chronic respiratory diseases. With our first product now approved by the US FDA, we’re just getting started. Our innovative respiratory pipeline targets a range of conditions, including non-CF bronchiectasis, cystic fibrosis (CF), and asthma, driven by a commitment to bringing relief to patients navigating the challenges of progressive respiratory conditions.
Joining Verona means being part of a forward-thinking team that’s redefining what’s possible in drug development and commercialization. Guided by experienced leadership, we embrace a collaborative, diverse, and inclusive culture where your contributions can help shape a healthier future for patients worldwide. Be part of a mission-driven organization where your work has a direct impact on improving quality of life.
What You’ll Do:
Support annual marketing plans, including brand strategy, positioning, messaging, and tactics. Lead patient-focused marketing activities, including materials (e.g., starter kits, direct mail, webcasts) and advocacy partnerships (e.g., COPDF, ALA). Oversee promotional material review processes to ensure compliance with legal, regulatory, and medical standards. Partner with digital marketing and analytics teams to optimize the performance of patient marketing initiatives. Engage and manage agency partners to deliver creative, on-budget, and on-time marketing assets. Track and analyze KPIs and ROI for patient marketing initiatives, leveraging insights to refine strategies. Maintain expertise in the disease state, product landscape, and competitive environment. What You’ll Bring:
BA/BS in a relevant field; MBA preferred. 6+ years of healthcare marketing experience, with 4+ years in a brand or patient marketing role (pharmaceutical/biotech preferred). Proven success in agency/vendor management and project management. Ability to work effectively with cross-functional teams and manage multiple projects in a fast-paced environment. Strong understanding of patient engagement strategies and the regulatory environment for pharmaceutical marketing. While we value and support remote work, this position requires a local presence in the Raleigh/Durham/Chapel Hill area for periodic in-person collaboration, training, and important team meetings. Why Join Verona? At Verona, you’ll have the chance to be part of a team bringing first-in-class treatments to patients who need them most. We offer:
A collaborative and inclusive culture that values your contributions. Remote work flexibility for a better work-life balance. Competitive benefits, including generous PTO and comprehensive health plans. An Equal Opportunity Employer: Verona Pharma is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at Verona Pharma are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate.
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