Marketing Communications Specialist

ABOUT DATAMARS

Datamars is a global data solutions company with a 30+ year legacy in animal and textile solutions. Building on our history as a successful RFID identification and data solutions company, we bring together products, technologies & capabilities to put powerful data in the hands of our livestock, pet and textile customers so they can make better informed decisions. Our solutions deliver insights that help customers define what now looks like, what tomorrow could be and to track the improvements to get there.The results? More profitable decisions, less environmental impacts and higher quality of life.

Our vision is clear:World leaders in harnessing the power of data to measurably improve productivity and quality of life.
Our purpose is strong:It guides our actions and behaviors and reflects our commitment to do the right thing for our customers. It gives us courage to take on big challenges!
Our mission is simple:Information is the way to a better, more sustainable world.

INSIGHT INTO THE ROLE

As the Marketing Communications Specialist, you will lead all communications efforts for Datamars Livestock, creating and executing strategies to enhance brand visibility and support revenue goals across North America. This role involves developing impactful messaging and materials that effectively communicate our brand value and product benefits to customers in the livestock industry.

KEY RESPONSIBILITIES

• Marketing Communications Strategy: Develop and implement a marketing communications plan with a comprehensive content and advertising calendar to support brand goals.
• Content Creation & Management: Oversee the creation and end-to-end delivery of product marketing materials, including launch presentations, website copy, packaging, media releases, datasheets, brochures, flyers, and campaign assets.
• Event & Trade Show Leadership: Serve as the primary lead for planning and executing trade shows, industry events, and key marketing gatherings, ensuring brand consistency and engagement.
• Retail Merchandising Strategy: Design and execute point-of-purchase materials and retail merchandising strategies that support brand visibility in stores.
• Digital & Print Content Support: Manage the creation of digital and print content, including advertorials, ads, and online publications, and support packaging design and improvement initiatives.
• Brand Champion: Ensure all communications adhere to brand guidelines, maintaining consistency in tone, voice, design, and messaging.
• Cross-Functional Collaboration: Build positive relationships with internal teams and external partners (agencies, designers, videographers, etc.) to align messaging and drive cohesive branding efforts.
• Organizational Excellence: Exceptional organizational skills with a knack for managing details and timelines effectively.
• Team Collaboration & Leadership: Strong interpersonal skills with the ability to influence and engage cross-functional teams and external partners.
• Customer-Centric Communication: Skilled at conveying complex information in a clear, engaging way that resonates with target audience.
• Project Management: Demonstrated ability to manage multiple projects within deadlines and budgets.
• Creativity & Problem Solving: Brings fresh perspective and innovative solutions to enhance communication effectiveness.
• Timely Execution: Ability to get hands-on and execute for on-time deliverables.

QUALIFICATIONS & EXPERIENCE

* Experience: 3+ years in marketing communications or agency roles, with experience in the agricultural sector preferred.

* Education: Bachelor's degree in Marketing, Advertising, Communications, or a related field.

* Technical Skills: Proficiency with Adobe Suite (InDesign, Photoshop); knowledge of HTML, CSS, JavaScript, and UX/UI design principles; experience with WordPress/CMS, marketing automation, and CRM (Salesforce) preferred.

* AI Proficiency: Familiarity with AI tools for marketing and communications preferred.

* Broad brand management and product marketing experience (withstrength in digital/social media)

CULTURE & VALUES

• Be Passionate; Aim to Excel; Respect one another; Strive for Performance; Be Empowered!
• Customer centric - Solution focused - Relationship driven.
• Innovative - delivering advanced integrated technologies to transform sectors.
• Collaborative - sharing ideas & collaborating across global teams.
• Competitive & growth mindset - Market leaders - Goal oriented - growth focused.

As a vertically integrated business with a head office in Switzerland and market-based operations in over 21 countries, we unite people from diverse sectors, backgrounds, countries and professions. This proudly diverse and inclusive culture strengthens our collective abilities to make a measurable difference to the profitability and quality of life of customers, the sustainability of sectors and the future of the environment.

We have R&D hubs in Switzerland, New Zealand and Chiang Mai, production facilities in six locations and sales and marketing hubs in over 24 locations worldwide. We are constantly evolving, which allows our people to engage with stimulating & innovative technology, products & projects.

EQUALOPPORTUNITYEMPLOYMENTPOLICY

DATAMARSprovides equal employment opportunities to all employees and applicants for employment and prohibits discrimination andharassment of any type without regard to race, color,religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Interestedcandidatesareencouragedtoapply directlyathttps://datamarsinc.easyapply.co

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