Logo
Pacira Pharmaceuticals, Inc.

Sr. Director, Digital & Multichannel Marketing

Pacira Pharmaceuticals, Inc., San Francisco, CA, United States

Overview:

About Pacira
Pacira BioSciences, Inc. is a leading provider of non-opioid pain management and regenerative health solutions dedicated to improving outcomes for health care practitioners and their patients. Our in-depth knowledge of non-opioid pain management, coupled with our passion for advancing patient care, drives our commitment to providing solutions that address unmet medical needs and improve clinical results.
Why work with us?
Rarely do you have an opportunity to do work that really matters. What drives us is our mission. What makes us successful are our people. At Pacira, you are part of an inclusive culture that fosters collaboration, growth, and innovative thinking - a place where you can make an impact and help change the standard of care in non-opioid pain management. Be part of our movement, let’s pursue excellence together.

Summary:

The Senior Director, Digital & Multichannel Marketing will be responsible for setting the vision and leading the organization's digital infrastructure, non-personal marketing strategy, and advanced analytics capabilities. The position serves as the commercial point of contact for multichannel marketing initiatives across Pacira and works in close collaboration with commercial and medical affairs leadership to provide expertise in leading a data-driven digital approach. Strong leadership, the ability to articulate a vision and dive into operational details, transformative change management, enterprise mindset, and experience working closely with senior leadership are required. This role is based in the San Francisco Bay area.

Responsibilities:

Essential Duties and Responsibilities:
  • Oversee the development of the Commercial (and Medical Affairs) digital vision, strategy, roadmap, and capabilities, including global omnichannel capabilities.
  • Responsible for the development and socialization of the digital vision and strategy for the commercial and medical affairs organizations.
  • Provide a vision, frameworks, and standards that allow local marketers to drive consistently positive customer experiences across customer types, brands, and channels.
  • Lead team embedded in the brands who help set and execute the overall digital strategy.
  • Co-create and drive customer experience strategy across the organization ensuring buy-in and alignment with broader corporate and brand strategies.
  • Build holistic relationships internally to drive a customer-centric culture as well as externally with partnering organizations to ensure alignment with customer needs.
  • Oversee adherence to and execution of the customer experience strategy; strive to ensure that every customer receives a positive experience across multiple touch points.
  • Assess the current state of advanced analytics and digital capabilities, define the future state, and develop a roadmap to reach the desired state.
  • Continuously innovate customer engagement techniques to bring new ways of thinking to the brand and field teams.
  • Oversee robust marketing mix analytics to inform business investments and targeting to enhance field execution.
  • Socialize dashboards for all levels of the organization to demonstrate the effectiveness and ROI of digital initiatives.
  • Lead a team responsible for the global digital roadmap and development of digital capabilities.
  • Partner with Commercial Operations to oversee identification and implementation of innovation technology-solution needs.
  • Aid and assist in the execution of digital campaigns through established capabilities.
  • Lead, motivate, and inspire a team of professionals, fostering and actively supporting individual development and recruiting new talents.
  • The role’s scope will span across patient, caregiver, and healthcare provider digital communication/engagement.

Supervisory Responsibilities:

Yes

Computer Skills:

  • Proficient in Microsoft Office suite. Willingness to explore and leverage new technologies and digital tools.
  • Experience using SharePoint, Microsoft OneDrive, Concur for travel and expense reporting, and meeting planning systems.

Qualifications:

  • Bachelor’s degree required; master’s degree preferred.
  • 14+ years related experience in the Pharma industry, with proven multichannel marketing experiences.
  • 10+ years of people or project management experience.
  • Experience in managing cross-functional teams and implementing programs and process improvements.
  • Deep knowledge and understanding of multichannel marketing principles.
  • Ability to think strategically and integrate multichannel engagement into business objectives and brand plans.
  • Experience leveraging data and insights to inform strategies and optimize plans.
  • Strong collaboration and influencing skills across all levels of an organization.
  • Excellent verbal and written communication skills.
  • Ability to travel up to 20% of time.
  • Biotech/pharmaceutical project/process management experience is a plus.

Knowledge, Skills, and Abilities:

  • Agile individual, capable of learning quickly and broadly.
  • Experience in building out new capabilities and businesses.
  • Strong interpersonal skills, able to communicate at all levels.
  • Positive and solution-oriented to create new paths.
  • Strong analytical skills, detail-oriented and business acumen with focus on best practices and innovation.
  • Entrepreneurial mind-set and team player.
  • Proven content management, social media, paid media, and SEO track record.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is regularly required to sit, talk, and move between spaces. Close vision and the need to focus on computer screen, use of hands, fingers, and wrist to type on keyboard and manipulate mouse.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
The work setting is consistent of a typical pharmaceutical office environment with offices and cubicles.

Benefits:

  • Medical, Prescription, Dental, Vision Coverage.
  • Flexible Spending Account & Health Savings Account with Company match.
  • Employee Assistance Program.
  • Mental Health Resources.
  • Disability Coverage.
  • Life insurance.
  • Critical Illness and Accident Insurance.
  • Legal and Identity Theft Protection.
  • Pet Insurance.
  • Fertility and Maternity Assistance.
  • 401(k) with company match.
  • Flexible Time Off (FTO) and 11 paid holidays.
  • Paid Parental Leave.

Pay Transparency:

The base pay range for this role in California is $224,000 to $308,000 per year. The range considers a wide range of factors that are considered in making compensation decisions, including but not limited to: geographic markets, business or organizational needs, skill sets, experience, training, licensure, and certifications.

EEO Statement:

Pacira is proud to be an Equal Opportunity Employer and does not discriminate against applicants because of race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age (40 or older), veteran status, disability or genetic information, or any other characteristic protected under applicable federal, state, or local law. We are committed to intentionally cultivating a culture of inclusion where all feel welcomed and valued for their background, perspectives, and experiences.

Agency Disclaimer: Pacira Biosciences, Inc. does not accept unsolicited resumes from recruiters or employment agencies in response to the Pacira Careers page or a Pacira social media post. Pacira will not consider or agree to payment of any referral compensation or recruiter fee relating to unsolicited resumes.

#J-18808-Ljbffr