Publicisgroupe
Director, Content
Publicisgroupe, New York, New York, us, 10261
Company description
The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have.
Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them. Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers. With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come. Because we know that heat arises at the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.
Overview
The Director, Content plays a key role in the integration of content strategy and activation into communications planning for a large, high-profile client and leads projects that support content activation, i.e., recommendations for content themes, partnerships, and distribution.
Responsibilities
Collaborate with internal and external stakeholders in content sourcing process to secure high quality, strategic content from partners. Includes identifying “considered set” of content creation, co-creation and curation partners and operating “requests for content” with select partners, from brief through recommendation. Track performance of content programs, including post-program wrap-ups and recommendations. Monitor high performance content brands for case studies and best practices. Assist client with operation of weekly content publishing forums. Audit existing client content for re-use and identify thematic and/or format gaps. Manage weekly status reports and calls.
Qualifications
8+ years in marketing, journalism or related field, including 2+ years with content marketing responsibilities. Excellent communication skills (written and verbal). Proven experience writing presentations, creative briefs, summaries of industry news and/or POVs. Branded entertainment, entertainment marketing, and product placement knowledge. Strong editing and proofreading skills. Superb presentation abilities. Exposure to production and general knowledge of the TV/digital production industry. Awareness of entertainment and consumer trends and insights. Superior organization skills and ability to lead cross-functional teams and oversee execution of numerous projects simultaneously. Exposure to working with creative teams and senior management. Strong client relations skills and ability to think strategically from a client’s perspective. Ability to think conceptually and to translate those concepts into actionable plans to drive clients’ businesses forward. Entrepreneurial approach to finding and securing new opportunities. Proven experience in construction of marketing programs and exposure to contract negotiations for marketing programs. Highly collaborative – a team player capable of managing clients, partners, and internal teams. Conceptual and forward-thinking – comfortable in a sometimes-ambiguous environment and excited about inventing new ways of working. Detail-oriented – able to prioritize and juggle many projects and deliverables at once. Analytical - capable of using metrics to make sound performance management recommendations.
Additional information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. Compensation Range: $127,585 - $200,790 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 02/17/2025. All your information will be kept confidential according to EEO guidelines. #LI-KM8
#J-18808-Ljbffr
The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have.
Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them. Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers. With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come. Because we know that heat arises at the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.
Overview
The Director, Content plays a key role in the integration of content strategy and activation into communications planning for a large, high-profile client and leads projects that support content activation, i.e., recommendations for content themes, partnerships, and distribution.
Responsibilities
Collaborate with internal and external stakeholders in content sourcing process to secure high quality, strategic content from partners. Includes identifying “considered set” of content creation, co-creation and curation partners and operating “requests for content” with select partners, from brief through recommendation. Track performance of content programs, including post-program wrap-ups and recommendations. Monitor high performance content brands for case studies and best practices. Assist client with operation of weekly content publishing forums. Audit existing client content for re-use and identify thematic and/or format gaps. Manage weekly status reports and calls.
Qualifications
8+ years in marketing, journalism or related field, including 2+ years with content marketing responsibilities. Excellent communication skills (written and verbal). Proven experience writing presentations, creative briefs, summaries of industry news and/or POVs. Branded entertainment, entertainment marketing, and product placement knowledge. Strong editing and proofreading skills. Superb presentation abilities. Exposure to production and general knowledge of the TV/digital production industry. Awareness of entertainment and consumer trends and insights. Superior organization skills and ability to lead cross-functional teams and oversee execution of numerous projects simultaneously. Exposure to working with creative teams and senior management. Strong client relations skills and ability to think strategically from a client’s perspective. Ability to think conceptually and to translate those concepts into actionable plans to drive clients’ businesses forward. Entrepreneurial approach to finding and securing new opportunities. Proven experience in construction of marketing programs and exposure to contract negotiations for marketing programs. Highly collaborative – a team player capable of managing clients, partners, and internal teams. Conceptual and forward-thinking – comfortable in a sometimes-ambiguous environment and excited about inventing new ways of working. Detail-oriented – able to prioritize and juggle many projects and deliverables at once. Analytical - capable of using metrics to make sound performance management recommendations.
Additional information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. Compensation Range: $127,585 - $200,790 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 02/17/2025. All your information will be kept confidential according to EEO guidelines. #LI-KM8
#J-18808-Ljbffr