At Fault is hiring: Social Media Marketing Specialist in Dallas

About At Fault:

At Fault is more than just a pickleball venue; it's a vibrant eatertainment destination where great food, exciting games, and a lively atmosphere come together. We’re on a mission to create unforgettable experiences for our guests, and we’re looking for a creative and driven Marketing Specialist to help us share our story with the world.

Position Summary:

As a Marketing Specialist focused on social media, email marketing and events, you’ll play a pivotal role in engaging our audience, driving traffic, and growing our community. You’ll craft compelling content, manage campaigns, and analyze performance to continuously optimize our marketing efforts.

Key Responsibilities:

Social Media Management

• Develop and execute a comprehensive social media strategy across platforms like Instagram, Facebook, TikTok, and Twitter.
• Create engaging, on-brand content, including graphics, videos, and written posts.
• Plan and manage a content calendar, ensuring timely and consistent posting.
• Monitor social media trends, tools, and platform updates to keep At Fault’s presence fresh and relevant.
• Interact with followers by responding to comments, messages, and mentions, fostering a strong sense of community.
• Collaborate with the team to run promotions, giveaways, and live events.

Email Marketing

• Develop and execute email campaigns to promote events, specials, and announcements.
• Write compelling subject lines and email content that drive engagement.
• Segment email lists for targeted campaigns and personalized messaging.
• Track and analyze email performance metrics to optimize future campaigns.

Analytics & Reporting

• Use tools like Google Analytics, Meta Business Suite, and email platforms to measure campaign success.
• Provide regular reports on key performance indicators (KPIs) like reach, engagement, conversions, and ROI.
• Use insights to recommend improvements and strategies for better results.

Collaboration

• Work closely with the events and operations teams to promote upcoming activities and specials.
• Coordinate with designers and photographers to produce high-quality visuals.
• Partner with influencers or local communities to amplify our brand message.

Qualifications:

• Proven experience in social media and email marketing (1–3 years preferred).
• Strong writing and editing skills with a creative flair.
• Familiarity with tools like Canva, Adobe Creative Suite, or similar design software.
• Knowledge of social media scheduling tools (e.g., Hootsuite, Buffer) and email platforms (e.g., Mailchimp, Constant Contact).
• Data-driven mindset with the ability to interpret analytics.
• Passion for storytelling and creating engaging content.
• Interest in pickleball or the eatertainment industry is a plus!

What We Offer:

• Competitive pay and potential performance bonuses.
• Flexible work environment with opportunities for creativity and growth.
• Complimentary access to At Fault’s pickleball courts and events.
• A dynamic, fun, and supportive team atmosphere.