Moody's Investors Service
Head of Customer Marketing
Moody's Investors Service, New York, New York, us, 10261
Location(s):
Any additional information you require for this job can be found in the below text Make sure to read thoroughly, then apply. 7 World Trade Center, 250 Greenwich Street, New York, New York, 10007, US 405 Howard Street, Suite 300, San Francisco, California, 94105, US Line Of Business:
Customer, Operations, & Risk OU(COR OU) Job Category: Sales & Marketing Experience Level:
Experienced Hire At Moody's, we unite the brightest minds to turn today’s risks into tomorrow’s opportunities. We strive to create an inclusive environment where everyone feels welcome to be who they are, exchanging ideas and listening to each other and customers in meaningful ways. The Head of Customer Marketing leads the development and execution of growth-focused marketing strategies that integrate the entire go-to-market pipeline. They build and manage a team that handles various aspects of marketing, including content, digital marketing, and event marketing, to create a qualified pipeline to drive revenue growth. This leader is responsible for setting targets for prospect activation, customer acquisition, activation, and retention, and for driving growth through both direct and third-party sales channels. This role involves close collaboration with Sales and Product teams to ensure that marketing, promotional, and demand generation strategies are aligned with our strategic growth objectives. The Head of Customer Marketing designs and delivers go-to-market plans that drive successful product launches and commercial campaigns. This leader leverages data and analytics to assess campaign performance, optimize strategies, and make informed decisions to generate new business and revenue for Moody’s. The role includes ownership of the marketing tech stack to leverage modern techniques to drive demand. Responsibilities: Firmwide alignment of marketing efforts, prioritizing initiatives consistent with firmwide priorities and differentiating strategies across multiple customer segments. Full-Funnel Focus: Oversee marketing efforts across all stages of the customer journey, including awareness, acquisition, activation, retention, revenue generation, and referrals. Multi-Channel Marketing strategy: Establish standards and synergies according to portfolio priorities. Data-Driven Decision Making: Utilize data analytics to inform strategy, ensuring decisions are backed by empirical evidence. Center of Excellence and Continuous Experimentation: Establish best practices and KPIs to coordinate with commercial and product teams. Customer Relationship Building: Foster strong relationships with customers post-purchase to enhance loyalty and encourage advocacy. Budget: Oversee all paid customer acquisition promotion efforts and manage marketing budgets. Requirements, Skills, and Qualifications: Minimum of 15 years of experience in go-to-market strategy, content marketing, lead generation, or a related role, ideally with a focus on information services or software industries. Proven track record of developing and executing successful lead generation strategies on a global scale. Strong analytical skills and data-driven mindset, with the ability to interpret data to drive decision-making. Ability to partner with executive leaders, cross-functional teams, and external partners. Extensive team leadership experience, with a demonstrated ability to manage and develop a high-performing team. Familiarity with a range of martech and analytics tools (e.g., Marketo, HubSpot) and CRM systems. Experience in working with field sales teams on campaign development and execution. Experience in the SaaS/tech industry. Bachelor's degree; MBA preferred. For US-based roles only: the anticipated hiring base salary range for this position is $278,100.00-$403,200.00, depending on factors such as experience, education, level, skills, and location. This range is based on a full-time position. In addition to base salary, this role is eligible for incentive compensation. Moody’s also offers a competitive benefits package, including medical, dental, vision, parental leave, paid time off, a 401(k) plan, life, disability, and accident insurance, a discounted employee stock purchase plan, and tuition reimbursement. Moody’s is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, gender, age, religion, national origin, citizen status, marital status, physical or mental disability, military or veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law.
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Any additional information you require for this job can be found in the below text Make sure to read thoroughly, then apply. 7 World Trade Center, 250 Greenwich Street, New York, New York, 10007, US 405 Howard Street, Suite 300, San Francisco, California, 94105, US Line Of Business:
Customer, Operations, & Risk OU(COR OU) Job Category: Sales & Marketing Experience Level:
Experienced Hire At Moody's, we unite the brightest minds to turn today’s risks into tomorrow’s opportunities. We strive to create an inclusive environment where everyone feels welcome to be who they are, exchanging ideas and listening to each other and customers in meaningful ways. The Head of Customer Marketing leads the development and execution of growth-focused marketing strategies that integrate the entire go-to-market pipeline. They build and manage a team that handles various aspects of marketing, including content, digital marketing, and event marketing, to create a qualified pipeline to drive revenue growth. This leader is responsible for setting targets for prospect activation, customer acquisition, activation, and retention, and for driving growth through both direct and third-party sales channels. This role involves close collaboration with Sales and Product teams to ensure that marketing, promotional, and demand generation strategies are aligned with our strategic growth objectives. The Head of Customer Marketing designs and delivers go-to-market plans that drive successful product launches and commercial campaigns. This leader leverages data and analytics to assess campaign performance, optimize strategies, and make informed decisions to generate new business and revenue for Moody’s. The role includes ownership of the marketing tech stack to leverage modern techniques to drive demand. Responsibilities: Firmwide alignment of marketing efforts, prioritizing initiatives consistent with firmwide priorities and differentiating strategies across multiple customer segments. Full-Funnel Focus: Oversee marketing efforts across all stages of the customer journey, including awareness, acquisition, activation, retention, revenue generation, and referrals. Multi-Channel Marketing strategy: Establish standards and synergies according to portfolio priorities. Data-Driven Decision Making: Utilize data analytics to inform strategy, ensuring decisions are backed by empirical evidence. Center of Excellence and Continuous Experimentation: Establish best practices and KPIs to coordinate with commercial and product teams. Customer Relationship Building: Foster strong relationships with customers post-purchase to enhance loyalty and encourage advocacy. Budget: Oversee all paid customer acquisition promotion efforts and manage marketing budgets. Requirements, Skills, and Qualifications: Minimum of 15 years of experience in go-to-market strategy, content marketing, lead generation, or a related role, ideally with a focus on information services or software industries. Proven track record of developing and executing successful lead generation strategies on a global scale. Strong analytical skills and data-driven mindset, with the ability to interpret data to drive decision-making. Ability to partner with executive leaders, cross-functional teams, and external partners. Extensive team leadership experience, with a demonstrated ability to manage and develop a high-performing team. Familiarity with a range of martech and analytics tools (e.g., Marketo, HubSpot) and CRM systems. Experience in working with field sales teams on campaign development and execution. Experience in the SaaS/tech industry. Bachelor's degree; MBA preferred. For US-based roles only: the anticipated hiring base salary range for this position is $278,100.00-$403,200.00, depending on factors such as experience, education, level, skills, and location. This range is based on a full-time position. In addition to base salary, this role is eligible for incentive compensation. Moody’s also offers a competitive benefits package, including medical, dental, vision, parental leave, paid time off, a 401(k) plan, life, disability, and accident insurance, a discounted employee stock purchase plan, and tuition reimbursement. Moody’s is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, gender, age, religion, national origin, citizen status, marital status, physical or mental disability, military or veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law.
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