Blackbaud
Sr Principal, Account Based Marketing
Blackbaud, Lexington, South Carolina, United States, 29072
Sr Principal, Account Based Marketing
Do you have the following skills, experience and drive to succeed in this role Find out below. Sr Principal, Account Based Marketing Apply locations: Remote - South Carolina - USA, Remote - Wisconsin - USA, Remote - West Virginia - USA, Remote - Washington - USA, Remote - Virginia - USA Time type: Full time Posted on: Posted 2 Days Ago Time left to apply: End Date: January 24, 2025 (19 days left to apply) Job requisition id: R0012089 About the Role Blackbaud unleashes the potential of the people and organizations who change the world, and we’re growing our team. As the leading software provider exclusively dedicated to fueling social impact, you can expand what is possible across the nonprofit and education sectors and work with companies committed to social responsibility. As a Sr Principal, Account Based Marketing you will play a crucial role in shaping and executing marketing initiatives that drive engagement and growth with our key accounts. You will develop and optimize ABM campaigns, leveraging your expertise to create targeted, multi-channel marketing strategies that resonate with the audience and drive measurable results. This position offers a unique opportunity to make a significant impact by collaborating with cross-functional teams and driving innovation in our marketing efforts. What You’ll Do: We’re looking for a customer-focused and innovative Sr Principal, Account Based Marketing to develop and optimize strategic account go to market initiatives. In this role, you’ll partner with the marketing, sales, and customer success teams to drive engagement and revenue growth for strategic accounts. As Sr Principal, Account Based Marketing you’ll: Develop and Lead Execution of Strategic Account Marketing Plans:
Create and implement comprehensive strategic account marketing plans, emphasizing multi-channel strategies, that align with business objectives and drive measurable results. Drive Sales Partnership and Build Qualified Pipeline:
Lead collaboration with the strategic account sales organization, SDR team and Customer Success team to align marketing efforts with sales goals, driving acquisition of new logo accounts, fostering upsell and cross-sell opportunities, and building a robust, qualified pipeline. Orchestrate and Optimize Campaigns:
Lead the orchestration and optimization of targeted ABM campaigns to drive engagement and revenue growth for strategic accounts. Continuously refine campaigns based on performance data and insights. Analyze Data and Utilize KPIs:
Identify trends, insights, and actionable recommendations that inform marketing strategies and drive business outcomes. Understand and utilize key performance indicators (KPIs) for Account Based Marketing to measure and optimize campaign effectiveness. What You’ll Bring: 8+ Years Experience:
Mastery in strategic account marketing, including digital marketing, marketing operations, and sales development. Software Marketing/ Sales Background:
A deep understanding of Software Marketing/ Sales as to align with Blackbaud’s Markets. Aligned Account Experience:
Proven ability to address the diverse marketing needs of multiple accounts with valuations of 6+ figures. Strategic Account Campaign Expertise:
Demonstratable and proven experience in planning, executing, and optimizing strategic account campaigns in partnership with sales and customer success teams. Collaborative Mindset:
Proven ability to work effectively with cross-functional teams, including marketing operations, product marketing, and digital teams, to execute campaigns and ensure cohesive integration of lifecycle marketing and customer journey strategies. Exemplar Analytical Skills:
Ability to identify data gaps and the ability to independently seek, gain, and convey essential insights. Curiosity and Learning Mindset:
Deep sense of curiosity and a learning mindset to understand customer needs and explore innovative marketing approaches. ABM Technology Expertise:
Demonstrated proficiency with the ABM (Account-Based Marketing) stack and the application of generative AI to analyze customer needs and develop personalized experiences. Benefits Include: Medical, dental, and vision insurance Remote-first workforce 401(k) program with employer match Flexible paid time off Generous Parental Leave Volunteer for vacation Opportunities to connect to build community and belonging Pet insurance, legal and identity protection Tuition reimbursement program About Us Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, corporations, education institutions, healthcare institutions and individual change agents—Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and CRM, marketing, advocacy, peer-to-peer fundraising, corporate social responsibility, school management, ticketing, grantmaking, financial management, payment processing, and analytics. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, and the United Kingdom.
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Do you have the following skills, experience and drive to succeed in this role Find out below. Sr Principal, Account Based Marketing Apply locations: Remote - South Carolina - USA, Remote - Wisconsin - USA, Remote - West Virginia - USA, Remote - Washington - USA, Remote - Virginia - USA Time type: Full time Posted on: Posted 2 Days Ago Time left to apply: End Date: January 24, 2025 (19 days left to apply) Job requisition id: R0012089 About the Role Blackbaud unleashes the potential of the people and organizations who change the world, and we’re growing our team. As the leading software provider exclusively dedicated to fueling social impact, you can expand what is possible across the nonprofit and education sectors and work with companies committed to social responsibility. As a Sr Principal, Account Based Marketing you will play a crucial role in shaping and executing marketing initiatives that drive engagement and growth with our key accounts. You will develop and optimize ABM campaigns, leveraging your expertise to create targeted, multi-channel marketing strategies that resonate with the audience and drive measurable results. This position offers a unique opportunity to make a significant impact by collaborating with cross-functional teams and driving innovation in our marketing efforts. What You’ll Do: We’re looking for a customer-focused and innovative Sr Principal, Account Based Marketing to develop and optimize strategic account go to market initiatives. In this role, you’ll partner with the marketing, sales, and customer success teams to drive engagement and revenue growth for strategic accounts. As Sr Principal, Account Based Marketing you’ll: Develop and Lead Execution of Strategic Account Marketing Plans:
Create and implement comprehensive strategic account marketing plans, emphasizing multi-channel strategies, that align with business objectives and drive measurable results. Drive Sales Partnership and Build Qualified Pipeline:
Lead collaboration with the strategic account sales organization, SDR team and Customer Success team to align marketing efforts with sales goals, driving acquisition of new logo accounts, fostering upsell and cross-sell opportunities, and building a robust, qualified pipeline. Orchestrate and Optimize Campaigns:
Lead the orchestration and optimization of targeted ABM campaigns to drive engagement and revenue growth for strategic accounts. Continuously refine campaigns based on performance data and insights. Analyze Data and Utilize KPIs:
Identify trends, insights, and actionable recommendations that inform marketing strategies and drive business outcomes. Understand and utilize key performance indicators (KPIs) for Account Based Marketing to measure and optimize campaign effectiveness. What You’ll Bring: 8+ Years Experience:
Mastery in strategic account marketing, including digital marketing, marketing operations, and sales development. Software Marketing/ Sales Background:
A deep understanding of Software Marketing/ Sales as to align with Blackbaud’s Markets. Aligned Account Experience:
Proven ability to address the diverse marketing needs of multiple accounts with valuations of 6+ figures. Strategic Account Campaign Expertise:
Demonstratable and proven experience in planning, executing, and optimizing strategic account campaigns in partnership with sales and customer success teams. Collaborative Mindset:
Proven ability to work effectively with cross-functional teams, including marketing operations, product marketing, and digital teams, to execute campaigns and ensure cohesive integration of lifecycle marketing and customer journey strategies. Exemplar Analytical Skills:
Ability to identify data gaps and the ability to independently seek, gain, and convey essential insights. Curiosity and Learning Mindset:
Deep sense of curiosity and a learning mindset to understand customer needs and explore innovative marketing approaches. ABM Technology Expertise:
Demonstrated proficiency with the ABM (Account-Based Marketing) stack and the application of generative AI to analyze customer needs and develop personalized experiences. Benefits Include: Medical, dental, and vision insurance Remote-first workforce 401(k) program with employer match Flexible paid time off Generous Parental Leave Volunteer for vacation Opportunities to connect to build community and belonging Pet insurance, legal and identity protection Tuition reimbursement program About Us Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, corporations, education institutions, healthcare institutions and individual change agents—Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and CRM, marketing, advocacy, peer-to-peer fundraising, corporate social responsibility, school management, ticketing, grantmaking, financial management, payment processing, and analytics. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, and the United Kingdom.
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