Global Technical Talent is hiring: Media Associate Director in Newark

Job Title: Media Associate Director
Contract Duration: 6 Months
Pay range $66.30 - 89.66/hr
Work Type: Hybrid
Location: Newark, NJ

Job Description

• Seeking a visionary Media Associate Director (contractor) to join our Marketing team. As a key member within the Paid Media organization, you will spearhead groundbreaking, customer-centric initiatives to drive significant customer acquisition and enhance brand awareness.
• Your primary focus will be on developing and executing high-impact media strategies for major tentpole content releases and new IP launches.
• We're looking for an industry veteran with a proven track record of successfully launching high-profile entertainment properties.
• The ideal candidate will possess extensive experience in developing and implementing multi-channel media strategies that generate buzz and drive engagement for premium entertainment brands.

Key Responsibilities:

• Develop and oversee comprehensive, cross-channel media strategies for the most significant content releases, including those featuring A-list talent and major IP
• Lead the conceptualization and execution of innovative, large-scale media campaigns that position the company as a premier entertainment brand working in close collaboration with Content Marketing counterparts
• Provide strategic direction to internal teams and agency partners, ensuring alignment with overarching business objectives and brand vision
• Manage substantial campaign budgets and forecast ROI for high-stakes launches
• Work directly with media owners to brainstorm creative media ideas to bring content campaigns to life
• Work closely with internal analytics teams to design tests to prove media investment ROI.
• Pioneer new approaches to media planning and buying that push the boundaries of traditional and digital marketing in the audio entertainment space

Qualifications:

• 10+ years of experience in senior media roles, with a focus on entertainment marketing
• Proven success in launching major entertainment tentpoles or high-profile content releases
• Extensive knowledge of both traditional and digital media landscapes, with a keen understanding of emerging platforms and technologies
• Strong leadership skills with the ability to inspire influence and guide cross-functional teams
• Experience in social and influencer marketing
• Understanding the entertainment industry, including talent relations and IP management, is preferred
• MBA or advanced degree in Marketing, Business, or related field preferred
• The ideal candidate will be a forward-thinking strategist who can elevate the company's position in the competitive entertainment landscape.
• You should be comfortable operating in a fast-paced, entrepreneurial environment and have the vision to shape the future of audio entertainment marketing.
• Join us in revolutionizing the way the world experiences audio content and help bring premium storytelling to audiences worldwide.

Benefits:

• Medical, Vision, and Dental Insurance Plans
• 401k Retirement Fund

About the Company:

• Leading audiobook producer revolutionizing the industry with innovative technology and superior programming. Our passion for well-composed, artfully performed audiobooks has earned millions of loyal subscribers worldwide. Our People Principles guide our team of pioneers and inventors to deliver exceptional customer experiences and drive positive change.

Keywords: Media Associate Director, Media Director, Entertainment Marketing, Paid Media, Media Strategy, Campaign Management, Digital Marketing, Traditional Marketing, Social Media Marketing, Influencer Marketing, Content Marketing, Entertainment Industry, Audio Entertainment

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