Sr. Product Marketing Manager

As a Sr. Product Marketing Manager on the Growth Team, you will take the reins in developing and executing a comprehensive marketing strategy that drives product awareness, adoption, and customer engagement/retention (including both B2C, and B2B). This is a unique opportunity to lead the entire marketing strategy independently, making a direct impact on our growth trajectory.

What You’ll Do:

• Campaign Management:Plan and execute integrated marketing campaigns that drive user acquisition, retention, and engagement across various channels.
• Strategic Vision:Develop long-term marketing strategies that align with business goals, leveraging insights to anticipate market shifts and customer needs.
• Market Research & Analysis:Conduct thorough market analysis to identify trends, customer needs, and competitive landscape to inform product positioning and marketing strategies.
• Go-to-Market Strategy:Own the development and execution of comprehensive go-to-market plans for new product launches and feature enhancements, ensuring alignment across marketing, sales, and product teams.
• Messaging & Positioning:Create compelling messaging and positioning for products that resonates with target audiences, differentiating Navan in the marketplace.
• Performance Tracking:Establish metrics to track the effectiveness of marketing initiatives, analyze performance data, and iterate on strategies to maximize growth opportunities.
• Collaboration:Work closely with product management, sales, and customer success teams to ensure alignment on product offerings, customer feedback, and market demands.
• Customer Insights:Gather and analyze customer feedback and insights to inform product development and refine marketing strategies.
• Bias for Action:Foster a culture of urgency and proactivity within the team, ensuring quick turnaround on initiatives without sacrificing quality.
• Flawless Execution:Take ownership of all marketing initiatives, ensuring that campaigns are executed seamlessly and on schedule, with a keen eye for detail.

What We’re Looking For:

• Bachelor’s degree in Marketing, Business, or related field;
• 6+ years of experience in product marketing, preferably in a growth-oriented environment.
• Proven track record of successfully launching and marketing products.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Experience with digital marketing channels and tools (SEO, PPC, email marketing, social media). (nice to have)
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

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