Regional Marketing Manager - Dallas, TX

Intro:

At Cortland, you map the story of your success. We don't adhere to the status quo, we love outside industry perspective, and we thrive on exploring possibilities and reimagining solutions. As an innovative leader in multifamily, our high performance continues to drive exponential growth and we invite you to join us on our journey towards real estate excellence. With tools and guidance to sharpen your skills, you can forge your own career path, love what you do, and let it show.

Job Overview:

As a Regional Marketing Manager, you will create and lead all of our sales and marketing initiatives for the communities in your portfolio.

Roles You Will Play:

The Strategist

• Craft customized marketing strategies for each community that support the achievement of your portfolios unique performance goals
• Build and manage lead generation/advertising platforms to drive qualified leads; monitor lead nurturing programs to yield high conversion rates
• Analyze targeting and lead generation strategies; review community branding, advertising, sales messaging, websites, and collateral materials for quality, accuracy, and relevance
• Perform due diligence on proposed purchases continuously assessing strengths and future opportunities for improvement

The Delegate

• Build collaborative partnerships with onsite community teams, portfolio leaders, sales performance managers, and corporate teams
• Direct the Brand Development teams efforts to best represent our brand at the community level
• Partner with Operations and Investments teams to develop effective marketing budgets and processes
• Oversee the Digital Marketing teams development of social media and web strategies (including search engine optimization and pay-per-click programs) and assess our online presence, image, reputation, and ratings
• Collaborate with support functions regarding quality control, training, sales performance, and the construction and communication needs of the community

The Data Analyst

• Provide community and portfolio-level reporting on marketing results and ROIs
• Monitor competitive, market, and employment trends, emphasizing pricing, product, promotion, and customer segmentation and targeting
• Track and optimize cost-per-lead, cost-per-lease, and lead-to-lease conversion rate performance
• Examine sub-market trends to develop strategic marketing and advertising plans that drive qualified leads

The Impact You Can Make

• The company marvels at your ability to help your team meet and exceed occupancy, renewal, and revenue goals.
• Your marketing initiatives are generating supercharged results and increasing cost efficiency.
• Your passion for driving engagement across associates, communities, and the company is contagious and energizing at every level.

Building Blocks of Success:

• Bachelors degree in a related field preferred
• 5+ years of direct marketing experience that resulted in increased sales, lead generation, and revenues real estate or property management experience strongly preferred
• Proven customer service, communication, computer (including the Real Page product suite), and project management skills

Outro:

At Cortland, we create, reimagine, and manage apartment communities for residents nationwide. Headquartered in Atlanta, GA, we have communities and regional offices all over the country, as well as overseas. From product design and procurement to general contracting and property management, we do it all to make sure our communities are the perfect setting for living life to its fullest.

Our success is fueled by our belief in a better life where hospitality is always a given, each detail is worth a second thought, and every open door is a new opportunity to go beyond expectations. We come to work every day to create possibilities for people possibilities that translate into superior living spaces and experiences designed to inspire our residents, associates, and investors to live a better life focused on what matters most to them.

Cortland is an equal opportunity employer, and were proud to support and celebrate diversity in the workplace. We are committed to equal consideration for all qualified applicants regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, genetic information, or any other characteristic protected by applicable law. If you have a disability and need an accommodation or assistance with the application process and/or using our website, please email talentresources@cortland.com or call 404.965.3988. Cortland is a drug-free workplace. Cortland participates in e-verify to verify the employment status of all persons hired to work in the United States.