Director, Account-Based Marketing

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.

About the Company:

Global Payments Inc. (NYSE: GPN) is a leading payments technology company delivering innovative software and services to our more than 4.6 million customers, including 1,500 financial institutions and 4,000 technology partners in 100 countries. Our technologies, services, and team member expertise allow us to provide a broad range of solutions that enable our customers to operate their businesses more efficiently across a variety of channels around the world.

The Merchant Solutions division enables businesses of all sizes to securely accept card, check, and digital forms of payment. Unlike some payment solution providers, we manage end-to-end processing of the payments. We also provide specialty point-of-sale and integrated business management software that is industry-specific, with analytics, marketing customer engagement, employee/worker management, payroll, and reporting services for our business customers.

Our Marketing Vision:

The marketing function of Global Payments is responsible for Brand, Product Marketing, Growth, and Revenue Performance for Merchant Solutions. Our Revenue Marketing team's vision is to drive growth by putting the customer at the front and center of everything we do and to be accountable for driving the best outcomes for our customers, employees, and business. We aim to understand the customer experience from their first engagement with us through their entire relationship and to constantly drive improved value to them.

Job Summary:

The Director, Account-Based Marketing has a business-critical role within the Revenue Marketing organization and will significantly impact revenue growth. This person will develop our account-based marketing strategy globally with the goal of reaching high-value accounts and meeting revenue expectations. They will lead a team of account-based marketers who will build and deploy ABM plans to reach expected pipeline and revenue goals.

This high-impact role requires a results-driven, people leader who has in-depth knowledge of ABM/ABX. They should have proven experience establishing an ABM/ABX program, leading a high-performing team, and deploying account-based marketing campaigns.

Job Responsibilities:

• Establish the account-based marketing function, including the operating model, practices and procedures, and team alignment
• Leverage ABM/ABX best practices to drive significant revenue growth for the organization across key verticals and areas of focus
• Create documented playbooks for ABM 1:1, 1:Few, and 1:Many campaigns - developing ABM best practices and criteria for the entire organization
• Lead a high-performing ABM team of marketing managers who will build and deploy ABM campaigns to targeted, high-value accounts
• Align closely with the Sales team and others to have an end-to-end integrated approach to target accounts, ensuring a seamless and consistent approach from marketing engagement to acquisition and cross-sell
• Create the framework for account targeting and personalization, including levels of personalization and most effective marketing materials, channels, and messages for the buying committee
• Set up and report on measures of success with Marketing Performance and Analytics in terms of MQAs, SQAs, and revenue
• Develop and deploy multi-channel ABM campaigns including crafting strategy, aligning internal teams, and overseeing execution
• Work with Martech team to ensure that ABM tools and technology meet the needs of the ABM strategy team
• Forecast and manage ABM campaign ad spending; have an efficiency mindset and the ability to test, pause, pivot, or increase investment

Job Requirements:

• A Bachelor's degree in Marketing, Communications, Business Administration, or a related field
• 10+ years of proven experience in ABM with a successful track record in a leadership role
• Has stood up an ABM function before, preferably at a payments or fintech company
• Strong people leader and ABM practitioner who is able to lead the team with authenticity and resourcefulness
• Strong collaborator and influencer amongst a functional marketing team and extended sales and operations teams
• In-depth knowledge of ABM 1:1, 1:Few, 1:Many definitions and practices
• Knowledge of key intent tools such as 6sense or Demandbase
• Exceptional verbal and written communication skills, with the capability to distill complex ABM concepts into executive-level takeaways
• Strong analytical and problem-solving skills, utilizing data to inform decision-making and strategy
• Excellent project management abilities, demonstrating the capacity to manage multiple initiatives simultaneously in a fast-paced environment
• Experience in the payments industry is highly preferred

Our Core Values:

• Passion: We are deeply committed to serving our customers and supporting our team members and communities
• Care: We are kind, compassionate, inclusive and empathetic
• Accountability: We are trusted to always do the right thing and are responsible for our outcomes
• Excellence: We deliver outstanding quality in all that we do with a high degree of integrity, pride, and professionalism
• Ingenuity: We are solution-oriented and innovation-focused

Global Payments Inc. is an equal opportunity employer.
Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department.

Benefits:
Global Payments offers a comprehensive benefits package to all of our team members, including medical, dental and vision care, EAP programs, paid time off, recognition programs, retirement and investment options, charitable gift matching programs, and worldwide days of service. To learn more, review our Benefits page at: https://jobs.globalpayments.com/en/why-global-payments/benefits/

This position is eligible to be considered for remote hiring anywhere in the USA.
#LI-Remote

Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website, please contact jobs@globalpay.com.