Marketing Manager, Sponsor Marketing

The Role

GovExec is seeking a Marketing Manager, Sponsor Marketing. The GovExec Marketing & Media Planning team is leading the charge on positioning GovExec's corporate narrative in the B2G space, developing content/brand marketing, and driving sales enablement. As the Marketing Manager, you will be a critical player in achieving GovExec's ambitious growth and sales strategy, overseeing various marketing functions that drive thought leadership and build & maintain client partnerships. You will report directly to the Senior Director, Brand, and Product Marketing.

Responsibilities

• Planning. Develop and build strategic media plans to maximize audience reach and engagement. Analyze market trends, audience insights, and campaign performance to optimize media allocation and targeting.
• Proposal writing. Define, write, and create proposals that address clients' specific target goals. Collaborate with key internal stakeholders to build the most cohesive programs across digital advertising, events, research, and/or content marketing efforts (e.g., articles, videos, social, email, etc). Develop out-of-the-box solutions that showcase GovExec's leadership in the B2G space.
• Marketing collateral and sales tools. Own and develop marketing materials, media kits, and sales tools to support GovExec sales efforts and educate our target audiences about who we are.
• Channel and content marketing. Develop both short-form copy and long-form content across various channels (such as LinkedIn, email, corporate blog) that support inbound generation and drive thought leadership within the B2G space.
• Community-building. Build and maintain relationships with key industry stakeholders, partners, government contractors, and marketers to support GovExec's key market moments and educational trainings.
• Project Management. Partner with a team of marketing professionals to develop and execute annual initiatives ensuring they are delivered in a timely fashion.

Qualifications

• 3-5 years of professional marketing/communications experience.
• Proven track record in developing successful cross-product campaigns and working collaboratively with cross-functional teams.
• A passion for words with exceptional writing skills, especially in persuasive copywriting, and excellent communicator.
• Self-starter who is capable of and enthusiastic about owning projects with minimal supervision.
• Strong skills in analytical and strategic thinking; ability to understand and use relevant information about market issues and audience interests to develop compelling messaging.
• Proficient in Google Slides, Sheets + Docs.
• Understanding of government markets and B2G marketing is a plus.
• A familiarity and comfort with event logistics and event marketing is also a plus.

About GovExec:

GovExec's data and insights set the standard for depth, accuracy, and impact for government leaders and contractors. As the market-leading information and intent-based marketing platform, for over fifty years GovExec has empowered the government ecosystem to engage and support government leaders as they work to achieve their missions across federal, defense, and state and local agencies. Our strategic sales enablement and intent-based marketing solutions accelerate revenue growth to fuel market success. The platform is powered by the largest and most sophisticated database in the public sector, GovExec's platform reaches 3.3 million government influencers each month and provides its marketing clients with a significant competitive advantage in driving higher conversion and growth.

Working at GovExec

At GovExec, we believe that a new era of work -- particularly when, where, and how it gets done -- has arrived. We are building a hybrid workplace that allows for greater freedom and flexibility while also fostering a collaborative culture, no matter where you are working. GovExec offers permanent remote work in 20+ states across the US, as well as the option to work out of one of our offices based in Washington DC, New York or Connecticut. GovExec also offers a range of great benefits including:

• Medical, dental, and vision insurance plans
• 401(k) retirement plan with company match
• Open time off policy
• Twelve weeks paid parental leave
• Supportive, collaborative teams
• Unique opportunity to help government officials from a private sector company
• Expansive learning and development opportunities

Commitment to Shared Values

GovExec recruits talent for four salient attributes or qualities:

• Soul of Entrepreneurship
• Culture of Inclusion
• Force of Ideas
• Spirit of Generosity

The compensation range for this role is $65,000 to $70,000 per year.

Government Executive Media Group, Inc. and its affiliates ("GovExec") are Equal Opportunity Employers. We do not discriminate against our applicants because of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other status protected by applicable law.