Columbia Sportswear Company
Digital Product Manager - Marketing Technology
Columbia Sportswear Company, Portland, Oregon, United States, 97204
Digital Product Manager - Marketing Technology
If your skills, experience, and qualifications match those in this job overview, do not delay your application. Apply locations: Portland, Oregon, United States of America
Time type: Full time
Posted on: Posted Yesterday
OUTGROWN YOUR OWN BACKYARD? COME PLAY IN OURS.
At Columbia, we’re as passionate about the outdoors as you are. And while our gear is available worldwide, we’re proud to be based in the Pacific Northwest, where natural wonders are our playground.
Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: “It’s perfect. Now make it better.” As pioneers of relentless improvement, we are constantly evolving.
We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest.
And we believe in you.
ABOUT THE POSITION
The Digital Product Manager translates general product vision into specific product features and implements short-term planning through regular road mapping. Prepares and leads refinements and planning within the team. Provides guidance in assessing product opportunities and risks as well as opportunities to increase the product’s business value in alignment with overall business strategy. Leads and serves as the single point of contact for the consumer marketing technology product portfolio ensuring product vision and strategies are realized. Leads each stage of the development process and ensures final product meets strategic goals.
HOW YOU’LL MAKE A DIFFERENCE
Delivery: Leads larger scale initiatives, ensuring deliverables are on time, on budget, and business needs are met.
Objectives & Measurement: Works with cross-functional partners to define product portfolio objectives and key performance indicators to establish consistent measurement of product portfolio success.
Business Cases: Build business cases and measure impact for product innovation with finance, program, analytics, and business partners.
Thought Leadership: Marketing technology, email, personalization, and consumer loyalty thought leader with a passion for creating great experiences for consumers and marketers.
Solutions: Leverage market, competitive insights, and current trends to define functional personalization, marketing orchestration, and retention solutions.
Roadmap: Creates and drives the product vision, roadmap, and growth opportunities for advertising technology, email, SMS, segmentation, and personalization portfolio of products.
Documentation: Identifies documentation needs, articulates, and guides the creation of business process flows, use cases diagrams, user journey mapping, and training documentation.
YOU ARE
Curious and user-focused
Data and experiment-driven
A problem-solver with critical thinking skills
An excellent presenter, communicator, and collaborator
Self-starter with proven track record of taking ownership delivering results in ambiguity
Highly organized with solid time management and project management skills
YOU HAVE
Bachelor's Degree in Business or Computer Science or related field or related work experience
8+ years’ professional experience
3+ years’ building consumer-facing personalization, marketing orchestration, and consumer retention products
Strong quantitative, analytical, and problem-solving skills
Deep understanding of marketing technologies and platforms including CRM, marketing automation, measurement and attribution analytics, personalization, bid optimization, media ad platforms, content management and AI-driven solutions
Experience working with marketing teams to deliver value with marketing automation platforms like Salesforce, Braze, Emarsys, Adobe Journey Optimizer, Iterable
Experience implementing scaled email, SMS, consumer data, and personalization platforms
Agile product lifecycle experience required
Domain expertise supporting performance marketing teams a plus
Experience with implementation of multi-touch attribution and media mix modeling a plus
Experience in retail/eCommerce industry a plus
#LI-JD1
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
Columbia Sportswear is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to AskHR@columbia.com with the Subject: Applicant Assistance Requested.
#J-18808-Ljbffr
If your skills, experience, and qualifications match those in this job overview, do not delay your application. Apply locations: Portland, Oregon, United States of America
Time type: Full time
Posted on: Posted Yesterday
OUTGROWN YOUR OWN BACKYARD? COME PLAY IN OURS.
At Columbia, we’re as passionate about the outdoors as you are. And while our gear is available worldwide, we’re proud to be based in the Pacific Northwest, where natural wonders are our playground.
Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: “It’s perfect. Now make it better.” As pioneers of relentless improvement, we are constantly evolving.
We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest.
And we believe in you.
ABOUT THE POSITION
The Digital Product Manager translates general product vision into specific product features and implements short-term planning through regular road mapping. Prepares and leads refinements and planning within the team. Provides guidance in assessing product opportunities and risks as well as opportunities to increase the product’s business value in alignment with overall business strategy. Leads and serves as the single point of contact for the consumer marketing technology product portfolio ensuring product vision and strategies are realized. Leads each stage of the development process and ensures final product meets strategic goals.
HOW YOU’LL MAKE A DIFFERENCE
Delivery: Leads larger scale initiatives, ensuring deliverables are on time, on budget, and business needs are met.
Objectives & Measurement: Works with cross-functional partners to define product portfolio objectives and key performance indicators to establish consistent measurement of product portfolio success.
Business Cases: Build business cases and measure impact for product innovation with finance, program, analytics, and business partners.
Thought Leadership: Marketing technology, email, personalization, and consumer loyalty thought leader with a passion for creating great experiences for consumers and marketers.
Solutions: Leverage market, competitive insights, and current trends to define functional personalization, marketing orchestration, and retention solutions.
Roadmap: Creates and drives the product vision, roadmap, and growth opportunities for advertising technology, email, SMS, segmentation, and personalization portfolio of products.
Documentation: Identifies documentation needs, articulates, and guides the creation of business process flows, use cases diagrams, user journey mapping, and training documentation.
YOU ARE
Curious and user-focused
Data and experiment-driven
A problem-solver with critical thinking skills
An excellent presenter, communicator, and collaborator
Self-starter with proven track record of taking ownership delivering results in ambiguity
Highly organized with solid time management and project management skills
YOU HAVE
Bachelor's Degree in Business or Computer Science or related field or related work experience
8+ years’ professional experience
3+ years’ building consumer-facing personalization, marketing orchestration, and consumer retention products
Strong quantitative, analytical, and problem-solving skills
Deep understanding of marketing technologies and platforms including CRM, marketing automation, measurement and attribution analytics, personalization, bid optimization, media ad platforms, content management and AI-driven solutions
Experience working with marketing teams to deliver value with marketing automation platforms like Salesforce, Braze, Emarsys, Adobe Journey Optimizer, Iterable
Experience implementing scaled email, SMS, consumer data, and personalization platforms
Agile product lifecycle experience required
Domain expertise supporting performance marketing teams a plus
Experience with implementation of multi-touch attribution and media mix modeling a plus
Experience in retail/eCommerce industry a plus
#LI-JD1
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
Columbia Sportswear is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to AskHR@columbia.com with the Subject: Applicant Assistance Requested.
#J-18808-Ljbffr