Senior Brand Manager, Marketing Communications - Dos Equis - White Plains, NY

Position:

Senior Brand Manager, Marketing Communications - Dos Equis

Have you got the right qualifications and skills for this job Find out below, and hit apply to be considered. Reports To:

Brand Director, Marketing, Mexican Imports

Department:

Marketing

Location:

White Plains, NY

About the Role:

We are looking for a person who has a passion for brands and is willing to roll their sleeves up and learn by doing to take the #1 Mexican Brand on Draft to the next level of growth. The role covers the exciting opportunity to support the development of the Dos Equis brand, in particular in the Sunbelt States where we are facing strong competition, supporting the team to make Dos Equis a culturally relevant brand again.

This is a critical role on the team supporting highly impactful projects including our parent brand ad campaigns. The role is nicely positioned to help shape the future of the brand by driving new and exciting means of communicating with the brand’s audience.

In this role you will have full participation in the brand team’s activities and assist the Brand Director in the development of key brand programs that deliver the annual plan. You will gain experience in the complete advertising process, drive the brand’s agenda on social media, influence media narrative on the brand via PR, and fully own all aspects of brand management on one of our sub-brands.

Key Responsibilities:

Support Brand Director across full range of ATL activities including creative development, asset production, and media execution

Lead Always-On PR tactics to ensure disproportionate media coverage of the brand

Lead development and execution of a PR tentpole surrounding our Equity campaign

Develop cutting-edge Social and Digital strategy to effectively reach younger Legal Drinking Age (LDA) consumers

Manage In-House Organic Social Team of 2; overseeing monthly creative calendar, ad hoc posts, and community management

Own Dos Equis Ambar Sub-Brand including ATL, BTL, commercial strategy + execution

Oversee Golden Record-driving tactics including Lead Gen ads, email marketing, and brand website

Support Brand Director in reporting on franchise performance against KPI’s

Basic Qualifications/Requirements:

5+ years brand management experience

Expertise in and passion for social and digital marketing

Experience managing complex projects with many stakeholders

Proven ability to execute brand projects that align with overall brand positioning

Proven experience leading advertising campaigns from brief to execution

Experience briefing and managing agency partners

Demonstrated ability to collaborate across departments and teams to achieve a common goal

Preferred Qualifications:

Bachelor’s degree in Marketing or equivalent strongly preferred

Knowledge of the beverage industry or CPG preferred

Experience in Multicultural Marketing strongly preferred

Prior people management experience

Curiosity and knowledge of culture

Strong commercial acumen – experience managing budgets and brand performance analysis

HEINEKEN Leadership Expectations:

Connect

Shape

Develop

Deliver

Role Model

HEINEKEN USA Inc. , the nation’s leading upscale beer importer, is a subsidiary of Heineken International NV, the world’s most international brewer. European brands imported into the U.S. include Heineken Lager, Heineken Light, Amstel Light, Newcastle Brown Ale, and Strongbow Hard Cider. HEINEKEN USA also imports the Dos Equis portfolio, the Tecate portfolio, and the Carta Blanca and Bohemia brands from Mexico.

We are a proud family with rich heritage and history. We are passionate about the beer and cider that we sell. At our core we are pioneers, mavericks, and entrepreneurs. We connect people by creating meaningful experiences and memorable moments. Every day you have the opportunity to be extraordinary and leave your mark.

We Brew Experiences That Inspire Legendary Lives

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