Visual Design and Media Specialist

Job Type

Full-time

Description

Visual Design and Media Specialist

POSITION: Visual Design and Media Specialist

SUPERVISOR: Executive Director of Recruitment Strategy

DEPARTMENT: Enrollment Management

LOCATION: On-campus located in Tiffin, OH

Tiffin University (TU) was founded in 1888 and offers accredited undergraduate and graduate degrees in business administration, criminal justice, social sciences, creative and media arts, humanities, education, sciences, technology, and health. The University's campus in Tiffin, Ohio, blends traditional historic and modern buildings, creating a vibrant and welcoming educational community for its students, faculty, and staff. Students can pursue associate, undergraduate, and graduate programs both on campus and online, as well as at Terra State Community College. In addition, TU offers Bachelor in Business Administration and Master of Business Administration degrees in Bucharest, Romania, and educational opportunities for students from Switzerland and Latin America. The University also provides an online Ph.D. program in Global Leadership and Change.

The main campus in Tiffin is a beautiful 153-acre blend of traditional historic and modern buildings that create a vibrant and warm home for an educational community. We offer undergraduate and graduate degrees in business in Bucharest, Romania. From academic programs in sports and recreation management to homeland security/terrorism, communication, and management, TU offers more than 40 majors through on-campus and online learning, resulting in real advantages for our students.

GENERAL JOB DESCRIPTION

The Digital Designer is pivotal in delivering innovative and visually stunning digital experiences. This position involves designing digital content focused on student recruitment that enhances the user experience and promotes our brand identity.

Key Performance Indicators (KPIs) for a digital design print and video media specialist can vary based on specific goals and projects.

For Digital Design:

• Project Completion Rate: Percentage of projects completed on time.
• Client Satisfaction Score: Feedback ratings from clients on completed designs.
• Revision Rate: The number of revisions requested by clients per project indicates clarity in initial design briefs.
• Design Efficiency: Time taken to complete design tasks versus estimated time.
• Engagement Metrics: For digital designs (like social media graphics), track likes, shares, and comments.

For Print Media:

• Print Quality Score: Assessment of print outputs based on clarity, color accuracy, and adherence to specifications.
• Cost per Print Job: Average cost incurred for each print project.
• Turnaround Time: Average time from design approval to final print delivery.
• Waste Reduction: Percentage of material waste during the printing process.
• Client Retention Rate: Percentage of clients who return for additional print projects.

For Video Media:

• Video Completion Rate: Percentage of viewers who watch the video to the end.
• View Count: Total number of views across all video platforms.
• Engagement Rate: Likes, shares, comments, and overall interaction with the video content.
• Production Time: Average video production time from concept to final edit.
• Return on Investment (ROI): Revenue generated from video content compared to production costs.

General KPIs:

• Portfolio Growth: Number of new projects added to the portfolio over a specific period.
• Skill Development: Number of new tools or techniques learned and applied in projects.
• Collaboration Efficiency: Feedback from team members on collaboration and communication effectiveness.

Requirements

MAJOR DUTIES AND RESPONSIBILITES

• Collaborate with all departments to execute print and video, coordinate promotions, and increase recruitment outreach.
• Create and assist with content posted to the websites as consistent, accurate, and relevant by collaborating with university constituencies and their department content authors.
• Create videos as needed, including program and unique recruitment event videos for recruitment.
• Assist with photograph/video of headshots, campus events, students, staff, and faculty, for use in recruitment communications.
• Provide recruitment content for the TU mobile app.
• Generate creative ideas and concepts for digital projects, including print assets, emails, and digital ads.
• Create compelling visual designs that capture and promote the desired brand message.
• Design and develop interactive elements such as animations and interactive infographics.
• Ensure designs are adaptive and responsive across all devices and platforms.
• Maintain and develop comprehensive design systems and guidelines for consistency.
• Collaborate to conduct A/B testing on design elements to optimize user engagement.
• Manage digital content using Content Management Systems (CMS) when required.
• Ensure all designs are aligned with the brand's style and visual guidelines.
• Work closely with marketing teams, developers, and other designers to produce cohesive designs.
• Other duties as assigned.

QUALIFICATIONS/SKILLS/ABILITIES FOR THE JOB

Education

• Bachelor's degree in graphic design, digital media, or a closely related area is preferred.

Experience

• A minimum of two years experience in photography, videography, and production is preferred.
• Proficient in graphic design and prototyping tools like Adobe XD, Sketch, InVision, and Figma.
• Basic coding knowledge is useful for understanding the structural requirements of digital designs.
• Ability to understand and communicate brand ethos through digital designs.
• Innovatively solve visual challenges with a strategic mindset.
• Work effectively with teams across different departments, such as marketing, UX, and development.
• Keen eye for detail, ensuring accuracy in design outputs.
• Efficient in managing multiple projects and meeting deadlines.
• Must be flexible and available to work weekends.

TIFFIN UNIVERSITY-SPONSORED BENEFITS

Tiffin University offers excellent benefits. All full-time employees of Tiffin University are eligible for our full-time benefits package, which includes medical, dental, and vision insurance, Health Savings Account with employer incentive contribution, Employer Paid and Supplemental Life Insurance, Short-Term and Long-Term Disability, 403b Retirement with Employer Match, Time Off (annual and sick leave), Observed Holidays, Tuition Assistance and Reimbursement, and Employee Assistance Program.

KEY COMPETENCIES

Interdependence: F osters collaboration

Communication: Strong decision-making and communication skills

Accountability: Formulates effective and progressive strategies aligned with the University's mission and values

Respect: Creates an engaging, collaborative work environment by bringing diverse people and ideas together.

Entrepreneurship: Influences and Inspires

EMBRACING OUR GUIDING PRINCIPLES

VISION STATEMENT - The vision for Tiffin University is to become A premier university for challenging students to enhance their global competencies and 21st-century skills for success in a diverse world.

MISSION STATEMENT - The mission of Tiffin University is to Educate students by linking knowledge to professional practice.

CORE VALUES - The values of Interdependence, Communication, Accountability, Respect, and Entrepreneurship comprise the ICARE values of Tiffin University.

We are firmly committed to enhancing equity, inclusion, and diversity. These values are central to our beliefs. Candidates who have worked with diverse faculty, staff, and students and can contribute to our mission of inclusivity are encouraged to identify their experiences and interests. Tiffin University actively seeks to increase the diversity of its workforce. We are dedicated to providing educational, working, and living environments that value the diverse backgrounds of all people.

NONDISCRIMINATION POLICY: Tiffin University is committed to a policy of nondiscrimination and equal opportunity for employees, applicant for employment, students or applicant for admission, access to educational opportunities on the basis of race, religion, personal appearance, color, sex, pregnancy, political affiliation, social-economic class, place of business, residence, religion, creed, ethnicity, national origin (including ancestry), citizenship status, physical or mental disability, age, marital status, family responsibilities, sexual orientation, gender identity, gender expression, veteran or military status (including special disabled veteran, Vietnam-era veteran, or recently separated veteran), predisposing genetic characteristics, domestic violence victim status or any other protected category under applicable local, state or federal law, including protections for those opposing discrimination or participating in any resolution process on campus or within the Equal Employment Opportunity Commission or other human rights agencies.

Tiffin University is an Equal Opportunity Employer