Digital Marketing Manager

Job Title: Digital Marketing ManagerLocation: Lagrange, GA or hybridHours: 8:00 am - 5:00 pmSalary: $75,000-90,000Position SummaryUnder the direction of the Marketing Director, the Digital Marketing Manager is responsible for a range of marketing duties related to the daily operation of the Marketing Department. Responsibilities include developing, executing, and optimizing our digital marketing strategies across various channels. Role will leverage HubSpot's marketing automation platform, SEO, email marketing, social media, and website management to drive engagement, generate leads, and increase brand awareness.Duties & ResponsibilitiesDesign and manage end-to-end marketing automation workflows, including lead nurturing, email campaigns, and customer segmentation in HubSpotOptimize automation processes to improve conversion rates and customer retentionHelp maintain websites and support SEM strategies to drive trafficWork closely with developers and design teams to implement website updates, landing pages, and other digital assetsExecute email marketing campaigns, including list management, A/B testing, and performance analysisManage social media accounts and implement paid and organic social media strategiesCoordinate with outside vendors including HubSpotTrack and report on digital marketing efforts including lead generation and website performanceAdditional marketing tasks as assignedUp to 15% travel requiredQualificationsThis position requires a well-organized self-starter who can work proactively with minimal supervision. The candidate must be detail-oriented, energetic, and willing to work collaboratively with a team to achieve team and company goals.Bachelor's degree in marketing, communications, business, or related fieldTen to fifteen years of relevant experience in B2B environmentHighly organized, self-starter who can work proactively with minimal supervisionDetail-oriented and willing to work collaboratively with a team to achieve team and company goalsSound understanding of marketing principlesExcellent communication skills, both written and verbalEffective project management skillsExperience working in a marketing automation platform, preferably HubSpot, to manage lead flowAnalytical mindset with experience in Google Analytics and other reporting tools.Experience managing company social media accountsExperience managing paid search and socialGoogle Ads certification and Google Analytics certification preferredComputer proficiency with Microsoft Office - Word, Excel, PowerPointCompensation & BenefitsCome grow with us! Full-time employees enjoy a comprehensive benefits package that includes:Medical Insurance and Health Savings AccountDental, Vision, Life Insurance, STD, LTD, and more!401(k) with excellent company matchPaid time off (vacation, paid holidays, and one floating holiday)