Mountain Management Group
Director of Marketing and Communications - Hospital Setting - Fort Wayne, IN
Mountain Management Group, Fort Wayne, IN, United States
This senior leadership position reports to the market's lead CEO and Regional Marketing Director.
Responsibilities include but are not limited to:
- Management and implementation of overall marketing strategies encompassing advertising, community relations, media relations, internal and external communications, and other promotions for the hospital and its affiliated medical group
- Collaboration with approved vendors and marketing and communications staff to execute digital-first, multi-channel campaigns, including measurement and reporting
- Ensure promotions and organizational presence are consistent with network objectives, and supports the network's strategic planning process
Minimum Job Qualifications
- Bachelor's or master's degree in marketing, communications, journalism, or a related field.
- Minimum 10 years direct marketing experience, preferably in healthcare, with reasonable leadership experience.
- Strong analytical skills that demonstrate the ability to identify and act on insights that drive business results.
- Excellent written and verbal communication skills, proficiency with Excel, PowerPoint and Word, as well and an understanding of digital and print design.
- Professional writing skills are highly desired.
- Outstanding organizational skills are necessary to support multiple and various projects.
- Ability to collaborate and communicate with a multitude of key stakeholders, both internal and external.