Sr. Director of Events and Marketing Partners

Position Overview

The Events and Partnerships Sr. Director will lead the strategy, planning, and execution of all events, sponsorships, and partnership initiatives to enhance SIMCO’s brand visibility, generate leads, and strengthen industry relationships. Reporting directly to the CMO, this role requires a creative, strategic thinker with a proven track record in executing high-impact B2B events and building collaborative partnerships.

Key Responsibilities

Events Management

• Develop and execute a comprehensive event strategy, including trade shows, conferences, webinars, and customer-facing events, to support SIMCO’s marketing and business goals.
• Own the end-to-end planning and execution of events, including logistics, budgeting, vendor management, content development, and post-event analysis.
• Partner with product marketing, sales, and digital teams to align event strategies with go-to-market objectives and campaigns.
• Identify and evaluate new event opportunities to maximize ROI and brand exposure.

Partnership Development

• Build and nurture strategic partnerships with industry associations, key customers, and complementary solution providers to amplify SIMCO’s market presence.
• Negotiate sponsorships and co-marketing opportunities with partners to enhance visibility and generate mutual value.
• Collaborate with internal stakeholders to identify partnership opportunities that align with company goals.

Brand and Experience Leadership

• Ensure all events and partnerships reflect SIMCO’s brand positioning, delivering a consistent and compelling customer experience.
• Develop innovative and engaging strategies to differentiate SIMCO at events and within partnership collaborations.

Performance Measurement

• Track, measure, and report on the effectiveness of events and partnerships, including lead generation, brand awareness, and revenue impact.
• Leverage insights to refine future event and partnership strategies.

Qualifications

• 7–10 years of experience in event management, partnership development, or related roles, preferably in B2B industries such as SaaS, technical services, or regulated markets.
• Proven ability to develop and execute successful event and partnership strategies that drive measurable business outcomes.
• Experience managing event budgets and delivering results within scope.
• Strong relationship-building skills with the ability to manage internal and external stakeholders effectively.
• Familiarity with the aerospace, biomedical devices, or other regulated industries is a strong plus.
• Bachelor’s degree in Marketing, Business, or a related field.

About Us

SIMCO is a global leader in calibration services and software solutions for industries where precision and reliability are critical, including aerospace, biomedical devices, and other high-stakes sectors. Our solutions empower our customers to achieve operational excellence and compliance in environments where lives depend on it.

As we continue to expand our reach, we are building a high-performing marketing team to drive strategic growth. We are seeking a dynamic and results-oriented Sr. Director of Events and Marketing Partnerships to elevate SIMCO’s presence through impactful events and strategic partnerships.