Digital Marketing Manager

Are you innovative and passionate about current trends and creating digital marketing campaigns? Cooper Aerobics is seeking to hire a Digital Marketing Manager to develop and execute comprehensive digital marketing strategies for the CooperFit cardiovascular fitness test. Daily, the candidate will manage CooperFit's social media, including Facebook and Instagram and create email campaigns targeting key customers as well as engage with existing customers to enhance brand awareness, drive website traffic, generate leads, and ultimately increase sales by leveraging data-driven insights and campaign optimization techniques. Collaboration with members of the marketing team, coordination with existing Cooper content calendars and staying up to date on the latest social media trends is essential.Full Time: M-F, 8:00 - 5:00, on-siteAbout Cooper AerobicsCooper Aerobics has been helping improve the quality and quantity of millions of lives through prevention since 1970. We inspire individuals to make good health a habit to live longer, healthier and more productive lives through our products and services.Cooper Clinic's comprehensive physical exam gives patients an in-depth picture of their health and an action plan to improve it.Cooper Fitness Center is the fitness center of choice for members that belong to a healthy-living community, not just a gym.Cooper Spa helps bring life back in balance through relaxation and renewal services.Cooper Hotel & Conference Center provides guests easy access to all that Cooper Aerobics has to offer.Cooper Complete is a pure, potent vitamin and supplement line scientifically proven to improve well-being.Cooper Wellness Strategies takes the Cooper philosophies for individuals and transforms them to improve the physical and fiscal health of a company and its workforce.Get Cooperized™Objectives for the role: Plan, execute, and manage all digital marketing for CooperFit, including SEO, SEM email marketing and social mediaEstablish and execute a digital marketing strategy to distribute contentCollaborate with the marketing team and other stakeholders to create and maintain CooperFit's digital presenceMaintain consistent brand messaging according to the established Cooper brand guidelines across all social channelsIdentify, analyze and measure trends and content to assess how well it's performing and optimize user experienceCreate and maintain an editorial calendar to deliver targeted contentEssential Duties and Responsibilities:Create and manage content for CooperFit's social media, emails and other forms of digital communicationResearch, track and analyze consumer behaviors and trends and implement research into digital marketing campaignsPrepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIsCollaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniquesDevelop and monitor campaign budgetsStay up to date on the latest social media trends, and implement them in CooperFit's marketing campaignsDevelop social media campaigns in collaboration with the marketing teamBecome an extension of the company's brand to connect with existing customers and acquire new onesAnalyze the company's social strategy to make frequent improvement suggestionsOther duties as assigned RequirementsBachelor's degree in marketing, public relations, communications or related field from a four-year accredited college or university3-5 years of work experience in digital marketingDemonstrated experience managing SEO/SEM, social media content and advertising campaignsSocial media savvy, with a passion for staying on top of trendsStrong sense of creativity, imagination and innovationExcellent interpersonal skills, with the ability to collaborate with other departmentsIn-depth knowledge of various social media platforms and best practicesAbility to analyze consumer metrics, reports and trendsStrong project management skillsStrong multitasking capabilities under pressureClear, confident communication abilitiesEffective time-management skills In-depth knowledge of current digital trendsUnderstanding of website analytics tools, such as Google AnalyticsAnalytical mind, with a passion for measuring dataProficiency in photo and video editing software a plusWhat we provide:•A culture focused on improving the quality and quantity of peoples' lives•Competitive pay•Complimentary Cooper Fitness Membership for you and your spouse•401(k) matching•Health benefits•Generous holidays - including your birthday!•Discounts on Cooper Complete supplements, The Coop (pro shop and boutique), Cooper Spa, Cooper Hotel and much more!•Employee wellness program designed to help you meet your fitness goals and improve your quality life- You can also earn cash incentives•Quarterly reimbursements available toward the purchase of athletic wear and suppliesNot a fit? We have many other opportunities available. Please see the careers page on our website at www.CooperAerobics.com to find your next career!Cooper Aerobics is an Equal Opportunity Employer. All associates are hired on the basis of merit and their ability to perform a particular job. It is the policy of Cooper Aerobics to provide equal employment to all associates and applicants without regard to race, religion, sex, national origin, age, disability, pregnancy, military status or any other classification protected by applicable law. Job openings are listed as a courtesy and it is policy not to accept unsolicited applications or resumes. Texas is an employment-at-will state. The employer may terminate the work relationship or change the terms and conditions of the job at any time and for any reason. The employee may also terminate the work relationship at any time. This job offer does not in any way constitute a contract. The employer also reserves the right to eliminate or alter benefits at any time. This employer participates in E-Verify.