Social Media Manager

About Communities Foundation of Texas

The mission of Communities Foundation of Texas (CFT) is to improve the lives of all people in our community by investing in their health, wealth, living, and learning. CFT works to accomplish this by growing community giving, expanding community impact, and advancing community equity. With a vision of building thriving communities for all, CFT works locally and across the state with many individuals, families, companies, foundations, and nonprofits through a variety of charitable funds and strategic grantmaking initiatives. CFT professionally manages more than 1,300 charitable funds and has awarded more than $2.5 billion in grants since its founding in 1953.

CFT is committed to serving and understanding donor needs, expertly handling complex gifts, wisely managing charitable funds, and leveraging its community knowledge to increase charitable impact, in addition to powering several initiatives including the W. W. Caruth, Jr. Fund at CFT, the Center for Business Impact, Educate Texas at CFT, Emerging Leaders in Philanthropy at CFT, GiveWisely, and CFT's North Texas Giving Day. CFT's 16th annual North Texas Giving Day raised over $70 million for more than 3,200 local nonprofits in 2024. This achievement brings the total raised through North Texas Giving Day to over $635 million since its inception. Learn more at CFTexas.org.

Summary:

The Social Media Manager is to oversee the social strategy for Communities Foundation of Texas and lead the social content strategy and execution for 10+ social media accounts. This includes maintaining social media calendars, creating content, analyzing performance, and collaborating with other teams to achieve marketing goals. The ideal candidate will have strong experience in social media marketing, including paid media campaigns, and a deep understanding of social media analytics. This position is based in Dallas, Texas. Candidates must reside in or be willing to relocate to the Dallas area to be considered for this role.

Key Responsibilities:

Social Strategy

• Develop social media content strategy and maintain editorial calendar.

• Define and execute paid media to support our social objectives.
• Build creative briefs for creative content, as needed.
• Partner and collaborate with cross-functional teams and Communications and External Affairs team to regularly optimize and refine social strategy and content.
• Provide ongoing counsel on social best practices and tactics that align with brand objectives/goals and overall business.

Social Implementation

• Own the scheduling, posting, and copywriting for all social media platforms, including LinkedIn, Facebook, Instagram, X, and YouTube.
• Develop and execute all Google Analytics organic link tags for all organic social channels.
• Monitor customer engagement and identify new ways to activate participation and feedback.

Reporting and Optimization

• Define appropriate KPIs and measure the impact of all content and paid media campaigns.
• Partner with Communications and External Affairs team on influencer reporting.
• Leverage insights and learnings for campaign optimization.

Influencer and Partnerships Strategy

• Define influencer and partnerships briefs.
• Approve all influencer and partnership content.

Qualifications / Skills / Requirements

• Bachelor's degree
• 4 or more years successful experience in social media marketing.
• Social media experience, including social best practices, trends, platform functionality, and community management
• Strong organizational skills and social/digital-first thinking
• Proficiency in Google Analytics and Sprout Social with the ability to optimize based on findings
• Experience creating social content with in-app editing abilities
• Ability to work cross-functionally with a wide range of internal and external stakeholders
• Familiarity executing paid social media campaigns (Meta and LinkedIn)
• Attention to detail and accuracy is extremely important.
• Excellent communicator: verbal and written.
• Optimistic problem-solver with the ability to think critically.
• Dependable with the ability to follow through and keep to commitments.
• Diligent project manager with ability to manage multiple assignments and tasks simultaneously while interacting with all levels of staff and external constituents.
• At ease communicating with internal/external stakeholders across a broad range of topics.
• At ease with ambiguity. Can handle undefined assignments and self-motivated to reach goals.
• Self-motivated, able to work independently, forward-thinking and creative.
• Effectively model and demonstrate CFT's core competencies which include Collaboration, Impact and Problem Solving, Integrity and Accountability, Learning, and Internal and External Service.

Disclaimer: The above sections contain representative examples of job duties that might be performed by employees assigned to this classification. CFT is a dynamic organization, and the environment can be fluid. Roles and responsibilities may be altered to accommodate changing conditions and objectives as well as to tap into the skills and experience of its employees. Accordingly, employees may be asked to perform duties that are outside the specific work that is listed. This is not an exhaustive list of all responsibilities, duties and/or skills required of all employees within this class.

Accommodations: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.