WSP Global Inc.
Marketing Consultant Job at WSP Global Inc. in Portland
WSP Global Inc., Portland, OR, United States, 97204
This Opportunity
The Marketing Consultant, as part of WSP’s Strategic Growth Team, will work closely with the marketing manager, marketing team, and technical staff to lead and support the pursuit life-cycle from lead generation and capture planning to proposal development and presentation coaching. This position will be based out of our downtown Portland, Oregon office.
The position requires experience contributing to a marketing program for a large, multidisciplinary engineering operation. The position is responsible for overseeing bid and proposal efforts, with the expectation that the individual is authoring and incorporating win strategies and themes into the proposal and interview. The Marketing Consultant shall demonstrate the ability to take responsibility in leading marketing efforts for specific pursuits, including creation of proposals, presentations and qualifications, coordinates marketing efforts with outside vendors and subconsultants, maintain marketing systems, capture strategy development, and support business development initiatives.
WSP's Strategic Growth Team is a national group of collaborative and innovative problem solvers who frequently work across districts and regions to secure the win, leveraging the expertise of the broader organization.
Your Impact
Leads proposals with general guidance, including scheduling and conducting project kick-off meetings and strategy sessions for a winning proposal. Collaborates with technical staff to write original content and reviews/edits content for clarity, compliance, and key messages. Organizes and coaches technical staff in presentation phase of a pursuit.
Researches, gathers, and edits proposal materials, including writing, verifying, and formatting proposal information. Ensures the various aspects of proposals and other marketing materials are compliant, accurate, and delivered in a timely manner. Collaborates with graphic design staff to plan and produce materials ensuring all proposal materials are effectively communicating the strategic vision identified for a given pursuit.
Works with individual pursuit teams to develop pursuit strategies, including providing business intelligence on clients, competitors, and WSP.
Supports client engagement teams by preparing materials for internal and external meetings, as well as participating in client engagement team meetings. Supports annual strategic planning initiatives.
May coordinate district communications activities, including creating press releases and announcements, writing articles for newsletters, and coordinating project awards and other special communications-related projects.
Follows WSP’s high standards for ethical behavior and quality in all marketing activities.
Participates in industry professional development activities to increase business acumen and develop relationships.
Who You Are
Required Qualifications
Bachelor’s degree or equivalent experience
Minimum 3-5 years of experience in the AEC environment preferred, background in journalism, publishing, or communications ideal
Excellent communication and coordination skills (both oral and written)
Strong interpersonal, organizational and time management skills
Demonstrated ability to lead diverse teams towards a positive outcome
Strong attention to detail and high level of accuracy in completing tasks
Proficient in common grammar, punctuation, proofing and business writing
Knowledge of AEC industry terms and definitions highly desired
Ability to produce high quality materials under deadline pressure
Ability to train others on company policy and procedures
Proficiency in Adobe Creative Suite, Microsoft Word and PowerPoint skills
Ability to work independently and as part of a team
Willingness and ability to travel locally
Physical and Mental Requirements
The physical and mental demands are representative of the physical and mental requirements necessary for an employee to successfully perform the essential functions of the job. Reasonable accommodation can be made to enable people with disabilities to perform the described essential functions. Must be able to understand, remember and apply verbal and written instructions, communicate factual information, understand complex problems, explore alternative solutions and understand opposing points of view on highly complex issues. Must be able to organize thoughts & ideas, organize and prioritize own work schedule and assignments/projects, make reasonable decisions which have an impact on own and others work. Position requires the ability to complete routine forms, reports and conduct routine communication. Must be able to verbally or electronically communicate technical information.
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