Health Share of Oregon
Director, Communications and Public Relations
Health Share of Oregon, Portland, Oregon, United States, 97204
Career Opportunities: Director, Communications and Public Relations (24753)
If you think you are the right match for the following opportunity, apply after reading the complete description. Requisition ID
24753
- Posted
01/02/2025
-
Health Share of Oregon
-
Full Time - Permanent
-
Portland
- Multi Location (2) Job Summary The
Communications and Public Relations Director
leads Health Share's strategic communications, developing messaging, brand identity, and public engagement across multiple channels. This role develops and executes communications strategies that amplify Health Share's mission and ensure all messaging is culturally relevant, inclusive, and aligned with the diverse communities we serve. The Director ensures compliance with regulatory requirements for all member-facing communications. As the public information officer and primary spokesperson, the Director also manages relationships with external marketing, PR, and media consultants. The role is key in promoting Health Share's mission, fostering member engagement, and delivering consistent, impactful communication through digital, print, and public outreach efforts. This position works collaboratively with external partners, as well as internal stakeholders. Essential Responsibilities Communications Strategy and Marketing Oversight Develop aligned communications with Health Share's strategic goals, ensuring all efforts support the organization's mission and objectives across functional areas. Lead integrated communications strategies, guiding messaging, media outreach, digital marketing, and design in partnership with senior leadership, program teams, and external consultants. Utilize a health equity lens to help bring inclusive and culturally connected, equitable communication strategies. Develop and implement communication policies to ensure consistency, quality, and effectiveness, while staying ahead of trends to innovate practices. Manage social media strategy with the Communications Specialist to drive engagement and enhance Health Share's digital presence. Lead the Communications Work Group to ensure a unified approach to messaging across Health Share's founding organizations. Develop an annual communication strategy in collaboration with partners. Partner with internal teams and external stakeholders to promote Health Share's programs, initiatives, and values, driving awareness and engagement. Oversee external vendors and consultants, ensuring quality delivery of marketing materials and digital initiatives while managing budget and timelines. Media Relations Develop and execute a proactive media strategy to elevate Health Share's presence, focusing on earned media opportunities that highlight the organization's programs, successes, and community impact. Serve as the primary spokesperson for Health Share, engaging with media in interviews, press briefings, and public statements. Advise senior leadership on media relations strategies, preparing clear, compelling messages and talking points for handling sensitive issues and crisis communications. Ensure Health Share's leadership receives coaching on media and other external relations and communications issues. Track media coverage and measure the success of earned media campaigns, using insights to inform future communications strategies. Content and Material Production Direct the creation of content for a wide range of internal and external communications, including member facing materials, marketing collateral, newsletters, reports, and press releases. Ensure the development of culturally relevant, accessible materials that align with Medicaid compliance standards. Oversee development of messaging campaigns related to public health and/or achieving quality metrics. Collaborate with design consultants to develop print materials and digital assets that are visually compelling, accurate, and on-brand. Manage the production and distribution of materials, ensuring high-quality execution and adherence to budgetary constraints. Ensure website content is current and reflects the latest updates across Health Share's programs and initiatives. Management and Leadership Manage team(s) and recommend team direction and goals in alignment with the organizational mission, vision, and values. Identify work and staffing needs to meet work expectations; recruits and hires, using an equity, diversity, and inclusion lens. Develop and oversee an annual operating budget for the communications department. Plan, organize, schedule, and monitor work; ensure employees have information and resources to meet job expectations. Lead the development, communication, and oversight of team and individual goals. Ensure adherence to department and organizational standards, policies, and procedures. Evaluate employee performance and provide regular feedback to support success. Perform supervisory tasks in collaboration with Human Resources as needed. Organizational Responsibilities Perform work in alignment with the organization's mission, vision, and values. Support the organization's commitment to equity, diversity, and inclusion. Strive to meet annual business goals in support of the organization's strategic goals. Adhere to the organization's policies, procedures, and other relevant compliance needs. Perform other duties as needed. Knowledge, Skills and Abilities Required Knowledge: Strategic Communications Leadership: Experienced in leading senior-level communications strategies. Digital Communications: Strong understanding of digital channels and social media platforms. Media Relations & Public Affairs: Expertise in media relations. Content Development & Audience Engagement: Skilled in creating culturally relevant, accessible content. Health Care Knowledge & Regulatory Compliance: Knowledge of the Oregon Health Plan and health care communications regulations. Core Skills and Abilities: Project Management & Leadership: Effective in managing multiple projects simultaneously. Message Development & Crisis Communications: Proficient in crafting clear, impactful messages. Vendor & Consultant Management: Skilled in managing external vendors and consultants. Cultural Competency & Collaboration: Ability to work with diverse teams. Goal Setting & Prioritization: Strong at setting clear goals and prioritizing tasks. Technical Proficiency: Proficient in word processing, spreadsheets, and presentation software. Multitasking & Time Management: Capable of managing multiple priorities efficiently. Flexibility & Availability: Willing to work evenings and weekends. Education and/or Experience Required: Minimum 8 years' experience in communications, public relations, or related field, including:
Minimum 3 years' experience in strategic communications. Minimum 3 years' of serving as a media spokesperson.
Minimum 3 years' experience in a supervisory position. Preferred: Experience working in health care and nonprofit sectors, specifically with diverse populations. Working Conditions Primary Work Environment: Indoor/Office, Member Facing, Patient Facing, Facilities/Security. Other Work Environment(s): Indoor/Office, Member Facing, Patient Facing, Facilities/Security, Outdoor Exposure. Hazards: n/a Equipment: General office equipment. Travel: This position may include occasional required or optional travel outside of the workplace. Work Location: Office setting. #LI-Hybrid Health Share is an equal opportunity employer and employs personnel without regard to age, citizenship, color, creed, physical or mental disability, economic status, education, ethnicity, family responsibilities, gender identity and expression, genetic information, health status including HIV status, height, housing status, marital status, matriculation, national origin, physical appearance, race, religion, political affiliation, pregnancy, sex, sexual orientation, union membership, veteran status or other unlawful factors. Health Share is committed to creating a diverse staff and encourages people of color, people with disabilities, LGBTQ+ people, women and nonbinary people, and Veterans to apply for consideration. Visa sponsorship is not available at this time.
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If you think you are the right match for the following opportunity, apply after reading the complete description. Requisition ID
24753
- Posted
01/02/2025
-
Health Share of Oregon
-
Full Time - Permanent
-
Portland
- Multi Location (2) Job Summary The
Communications and Public Relations Director
leads Health Share's strategic communications, developing messaging, brand identity, and public engagement across multiple channels. This role develops and executes communications strategies that amplify Health Share's mission and ensure all messaging is culturally relevant, inclusive, and aligned with the diverse communities we serve. The Director ensures compliance with regulatory requirements for all member-facing communications. As the public information officer and primary spokesperson, the Director also manages relationships with external marketing, PR, and media consultants. The role is key in promoting Health Share's mission, fostering member engagement, and delivering consistent, impactful communication through digital, print, and public outreach efforts. This position works collaboratively with external partners, as well as internal stakeholders. Essential Responsibilities Communications Strategy and Marketing Oversight Develop aligned communications with Health Share's strategic goals, ensuring all efforts support the organization's mission and objectives across functional areas. Lead integrated communications strategies, guiding messaging, media outreach, digital marketing, and design in partnership with senior leadership, program teams, and external consultants. Utilize a health equity lens to help bring inclusive and culturally connected, equitable communication strategies. Develop and implement communication policies to ensure consistency, quality, and effectiveness, while staying ahead of trends to innovate practices. Manage social media strategy with the Communications Specialist to drive engagement and enhance Health Share's digital presence. Lead the Communications Work Group to ensure a unified approach to messaging across Health Share's founding organizations. Develop an annual communication strategy in collaboration with partners. Partner with internal teams and external stakeholders to promote Health Share's programs, initiatives, and values, driving awareness and engagement. Oversee external vendors and consultants, ensuring quality delivery of marketing materials and digital initiatives while managing budget and timelines. Media Relations Develop and execute a proactive media strategy to elevate Health Share's presence, focusing on earned media opportunities that highlight the organization's programs, successes, and community impact. Serve as the primary spokesperson for Health Share, engaging with media in interviews, press briefings, and public statements. Advise senior leadership on media relations strategies, preparing clear, compelling messages and talking points for handling sensitive issues and crisis communications. Ensure Health Share's leadership receives coaching on media and other external relations and communications issues. Track media coverage and measure the success of earned media campaigns, using insights to inform future communications strategies. Content and Material Production Direct the creation of content for a wide range of internal and external communications, including member facing materials, marketing collateral, newsletters, reports, and press releases. Ensure the development of culturally relevant, accessible materials that align with Medicaid compliance standards. Oversee development of messaging campaigns related to public health and/or achieving quality metrics. Collaborate with design consultants to develop print materials and digital assets that are visually compelling, accurate, and on-brand. Manage the production and distribution of materials, ensuring high-quality execution and adherence to budgetary constraints. Ensure website content is current and reflects the latest updates across Health Share's programs and initiatives. Management and Leadership Manage team(s) and recommend team direction and goals in alignment with the organizational mission, vision, and values. Identify work and staffing needs to meet work expectations; recruits and hires, using an equity, diversity, and inclusion lens. Develop and oversee an annual operating budget for the communications department. Plan, organize, schedule, and monitor work; ensure employees have information and resources to meet job expectations. Lead the development, communication, and oversight of team and individual goals. Ensure adherence to department and organizational standards, policies, and procedures. Evaluate employee performance and provide regular feedback to support success. Perform supervisory tasks in collaboration with Human Resources as needed. Organizational Responsibilities Perform work in alignment with the organization's mission, vision, and values. Support the organization's commitment to equity, diversity, and inclusion. Strive to meet annual business goals in support of the organization's strategic goals. Adhere to the organization's policies, procedures, and other relevant compliance needs. Perform other duties as needed. Knowledge, Skills and Abilities Required Knowledge: Strategic Communications Leadership: Experienced in leading senior-level communications strategies. Digital Communications: Strong understanding of digital channels and social media platforms. Media Relations & Public Affairs: Expertise in media relations. Content Development & Audience Engagement: Skilled in creating culturally relevant, accessible content. Health Care Knowledge & Regulatory Compliance: Knowledge of the Oregon Health Plan and health care communications regulations. Core Skills and Abilities: Project Management & Leadership: Effective in managing multiple projects simultaneously. Message Development & Crisis Communications: Proficient in crafting clear, impactful messages. Vendor & Consultant Management: Skilled in managing external vendors and consultants. Cultural Competency & Collaboration: Ability to work with diverse teams. Goal Setting & Prioritization: Strong at setting clear goals and prioritizing tasks. Technical Proficiency: Proficient in word processing, spreadsheets, and presentation software. Multitasking & Time Management: Capable of managing multiple priorities efficiently. Flexibility & Availability: Willing to work evenings and weekends. Education and/or Experience Required: Minimum 8 years' experience in communications, public relations, or related field, including:
Minimum 3 years' experience in strategic communications. Minimum 3 years' of serving as a media spokesperson.
Minimum 3 years' experience in a supervisory position. Preferred: Experience working in health care and nonprofit sectors, specifically with diverse populations. Working Conditions Primary Work Environment: Indoor/Office, Member Facing, Patient Facing, Facilities/Security. Other Work Environment(s): Indoor/Office, Member Facing, Patient Facing, Facilities/Security, Outdoor Exposure. Hazards: n/a Equipment: General office equipment. Travel: This position may include occasional required or optional travel outside of the workplace. Work Location: Office setting. #LI-Hybrid Health Share is an equal opportunity employer and employs personnel without regard to age, citizenship, color, creed, physical or mental disability, economic status, education, ethnicity, family responsibilities, gender identity and expression, genetic information, health status including HIV status, height, housing status, marital status, matriculation, national origin, physical appearance, race, religion, political affiliation, pregnancy, sex, sexual orientation, union membership, veteran status or other unlawful factors. Health Share is committed to creating a diverse staff and encourages people of color, people with disabilities, LGBTQ+ people, women and nonbinary people, and Veterans to apply for consideration. Visa sponsorship is not available at this time.
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