Director, Product Marketing

About DAT DAT is an award-winning employer of choice and a next-generation SaaS technology company that has been at the leading edge of innovation in transportation supply chain logistics for 45 years. We continue to transform the industry year over year, by deploying a suite of software solutions to millions of customers every day - customers who depend on DAT for the most relevant data and most accurate insights to help them make smarter business decisions and run their companies more profitably. We operate the largest marketplace of its kind in North America, with 400 million freights posted in 2022, and a database of $150 billion of annual global shipment market transaction data. Our headquarters are in Denver, CO, and Beaverton, OR, with additional offices in Missouri, and Bangalore, India. For additional information, see www.DAT.com/company . Application Deadline: 1/13/2025 The Opportunity DAT Solutions is seeking a Product Marketing Director to join the Marketing team and work from our Denver, CO or Beaverton, OR office location. The ideal candidate has an excellent track record performing this role in B2B markets to manufacturer and retail targets. The Director of Product Marketing is passionate about delivering great customer experiences for the DAT suite of software-as-a-service (SaaS) solutions for the freight industry. This position drives the marketing strategy and plans to deliver on the business goals for our products and target segments. With a thorough understanding of the end-user, their business, and the context in which DAT can help them achieve their goals. The ideal candidate is an expert collaborator who contributes valuable market and customer insights to create great products and takes ownership for high impact messaging, product launches, and go-to-market plans and execution. This role serves as the customer and market champion, the voice and face to the market for the products and segments they are responsible for. What You'll Do Develop deep insights and knowledge of the market, customers, and competition Initiate, define and manage market research studies in collaboration with internal and external market research professionals and the product team Gather and assimilate end-user data from primary and secondary sources including field observations, interviews, customer feedback, and industry surveys Create the marketing strategy for target segments, products and services offered Drive the product positioning, messaging, branding/naming, and value proposition for the product. Develop market and customer experience requirements for the product and ensure requirements are being met at each stage of the product development lifecycle Work with the UX team to develop and execute a solid Customer experience strategy and execution for the customer journey Develop compelling product launch and go-to-market strategy and plan Develop and deliver training and collateral for customer facing staff Work with Marketing and Sales teams to develop demand generation and lead generation plans Work with the Corporate Communications Manager to ensure there are solid market communications plans, PR, and employee/customer communications in place Be the champion and expert at customer meetings to sell in products and plans Develop a clear offering and monetization model, and forecast for the products based on a thorough knowledge of supply chain seasonality and trends Ensure launch readiness with go-to-market by facilitating customer tests and trials Work through existing customer communications and develop upsell/cross-sell programs Put measures and KPI's in place for key market analytics and business performance measures Set up beta programs for new products and/or enhancements Initiate and participate in the development of all marketing, product releases, advertisements, sales promotions, and sales presentations that are designed to increase market share, marketplace volume and product profitability Support global sales channels through joint sales calls/visits to key accounts; proposal/bid pricing and development assistance; and trade show support and conference calls Attend functions and conduct research of industry trends to provide management with projections and relevant, actionable market statistics Direct and implement the formation of pricing policies, billing format and procedures The Skills and Experience You'll Bring A minimum of 10 years product marketing experience in software and/or marketplace/platform businesses Bachelor's degree (B.A.) from four-year college or university SaaS experience required. Marketplace/platform marketing desired Transportation industry experience is a plus Prior management experience is required Why DAT? DAT is an award winning employer of choice. For starters, we have a hybrid work environment, but we also know what makes a great workplace. We have a time-tested and resolute set of operating values predicated on integrity, mutual respect, open communication, and executing with excellence. These values inform our strategic vision as much as any one of our products does. We've been an employer of choice in the Portland metropolitan area for four decades, and within one year of opening our Denver office, DAT was #26 on Built In Colorado's 100 Best Places to Work In Colorado. Medical, Dental, Vision, Life, and AD&D insurance Parental Leave Up to 20 days of paid time off starting in year one An additional 10 holidays of paid time off per calendar year 401k matching (immediately vested) Employee Stock Purchase Plan Short- and Long-term disability sick leave Flexible Spending Accounts Health Savings Accounts Tuition Reimbursement Program Employee Assistance Program Additional programs - Employee Referral, Internal Recognition, and Wellness Free TriMet transit pass (Beaverton Office) Competitive salary and benefits package Work on impactful projects in a cutting-edge environment Collaborative and supportive team culture Opportunity to make a real difference in the trucking industry Employee Resource Groups For Colorado-based candidates, in compliance with Colorado's Equal Pay for Equal Work Act, the minimum salary for this role is $171,000 + benefits. The maximum compensation for this role can vary significantly depending on your job-related skills and experience. DAT considers factors such as scope and responsibilities of the position, candidate's work experience, education and training, core skills, internal equity, and market and business elements when extending an offer. DAT embraces the value of a diverse workforce, and believes it is a core strength of our company that we encourage those values in every DAT employee, at every level of our organization, regardless of tenure or rank. We provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c) #LI-DR1 #J-18808-Ljbffr