Senior Growth Manager, Search Engine Marketing (SEM) & Amazon Sponsored Ads Dist

Senior Growth Manager, Search Engine Marketing (SEM) & Amazon Sponsored Ads

About Us

There is nothing like the feeling of a good night’s sleep. Cozy, wrapped-up-in-a-heavy-blanket sleep. Fire crackling, curtains drawn, DO NOT DISTURB kind of sleep. Hygge stuff. That’s the kind of sleep we’re talking about. 85% of people agree sleep is a key to their wellbeing, but more than 50% of people are unsatisfied with their own sleep. Whether it’s stress, interruption, work, children, people need help getting great rest!

At Hatch, we know great sleep, and are on that mission to teach the whole family better sleep habits. Getting high quality sleep improves focus, energy, and performance no matter what you love to do in your life. We have developed best-in-class smart sleep devices with original content to help people wind down, sleep deeply and rise rested and relaxed.

The Opportunity

We are looking for an experienced Senior Growth Manager, Search Engine Marketing (SEM) & Amazon Sponsored Ads to lead and optimize our paid search strategy across the entire Google ecosystem, including Google Ads, Google Shopping, and Performance Max (PMax). This role is also responsible for driving growth through Amazon Sponsored Ads. In this role, you will be responsible for developing and executing strategies that enhance Hatch’s visibility, drive acquisition, and optimize both branded and non-branded keyword campaigns.

Do you thrive in a fast-paced, data-driven environment? Are you a performance marketing expert with a passion for scaling brands across search engines and e-commerce platforms? If so, this role offers a unique opportunity to manage Hatch’s SEM and Amazon Sponsored Ads strategy, driving customer acquisition and revenue growth through intelligent keyword optimization and a full-funnel approach to paid media.

This role will report to the Head of Growth. This person must be based in the United States or Canada. Hatch is based out of California, so this role would be asked to be available during PST/PDT hours.

Who You Are

• Experience: 5+ years of experience in performance marketing with a strong focus on paid search (SEM), Amazon Sponsored Ads, Google Shopping, and Performance Max (PMax).
• Technical Skills: Expertise in managing the entire Google ecosystem (Google Ads, Google Shopping, PMax) as well as Amazon Sponsored Ads campaigns.
• Keyword Optimization Expert: You excel at identifying, optimizing, and managing both branded and non-branded keyword strategies.
• Amazon Advertising Pro: Proven experience in managing Amazon Sponsored Ads, including Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• Analytical and Results-Driven: You love working with data to understand campaign performance and improve ROAS (Return on Ad Spend).
• Creative Collaborator: You enjoy working with creative teams to develop compelling ad copy and visuals.
• Strategic Thinker: You understand how top-of-funnel awareness campaigns work in concert with bottom-of-funnel conversion efforts.
• Collaborative: You work well with cross-functional teams to align on strategy and execute high-performing campaigns.

What You’ll Do

Within 30 days:

• Get familiar with Hatch’s brand, products, and current SEM strategies.
• Conduct a comprehensive audit of all paid search campaigns to identify optimization opportunities.
• Build strong relationships with key stakeholders.
• Establish a data-driven testing and optimization framework.

Within 60 days:

• Take full ownership of all Google Ads campaigns, optimizing bidding strategies and ad copy.
• Lead the management and optimization of Amazon Sponsored Ads.
• Implement keyword optimization strategies for both branded and non-branded terms.

After 6 months:

• Scale SEM and Amazon Sponsored Ads campaigns.
• Implement advanced tactics to increase overall campaign efficiency.
• Regularly present performance metrics and insights to leadership.

Why You Will Love Working at Hatch!

• We are certified as A Great Place to Work for the fourth year in a row!
• We have an amazing leadership team that truly values its employees.
• We delight our customers with something everyone needs: a good night’s sleep!
• Our team is collaborative, fun, and brilliant!
• We offer a flexible/remote work environment.

We also take care of you through our comprehensive compensation package and many other perks and benefits including:

• 100% paid medical, dental, and vision for employees and 80% coverage for dependents.
• Meaningful equity.
• 401(k) match with no vesting schedule.
• 16 weeks paid parental leave.
• 16 free therapy sessions on Samata Health's platform.
• Financial Support for Family Planning.
• Remote office allowance.
• Monthly Internet reimbursement allowance.
• Friends and Family discount on our products.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.