Paid Social Media Advertising Specialist

Getfused is a growing creative marketing agency in the heart of Boston. We started as a team of technologists in 1996, creating first-of-their-kind solutions that got the Patriots eCommerce through Super Bowl traffic. Since then, we’ve grown and adapted to meet our clients’ needs, and what they needed was a full-service creative marketing agency to guide their marketing and creative needs. We are still experts at tech, but now we craft interactive websites, creative designs, strategize comprehensive marketing plans, and execute on everything to help our clients meet their goals. We’re passionate about our clients, and we work together as a team to meet whatever challenge comes our way. Our clients range from banks to coffee shops, from mom-&-pop to large international enterprises, and we see each one as a new opportunity to learn and grow.

Overview

Getfused is seeking a self-starter with a collaborative attitude who is eager to apply and expand their knowledge and expertise in social media advertising. Working alongside each member of our marketing team, and reporting to our Marketing Manager, you will be involved in strategizing and managing social media advertising campaigns across social channels such as Facebook, Instagram, LinkedIn, TikTok, and more, while analyzing and reporting on their effectiveness. You will also work collaboratively with our creative team on the creative assets needed to support social ad campaigns. This person must be a blend of both analytically and creatively minded.

While, we do have office space in the heart of Boston, MA, we are open to this position being 100% remote for those on the east coast. For those who are local, going into the office as you please is also an option.

Responsibilities

• Work collaboratively with members of the marketing team to develop paid social advertising campaigns to support an overarching strategy
• Setup, create & launch ad campaigns across major social media platforms
• Write ad copy and work with creative team on ad design to create paid social campaigns
• Manage and optimize paid social campaigns for clients on an ongoing basis, while monitoring budgets
• Work with marketing analyst on the analysis and reporting of paid social campaigns
• Work collaboratively with other digital marketing specialists managing other forms of digital advertising to ensure continuity across campaigns
• Work collaboratively with organic social media specialist to ensure continuity across organic & paid social efforts

Skills & Qualifications

• 3+ years in a paid social advertising role
• Experience setting up and managing paid social campaigns across Facebook, Instagram & LinkedIn in particular
  • Experience with B2B LinkedIn and Meta lead generation and lead form strategies
  • Experience with eCommerce sales and knowledge of Facebook/Instagram Shop
• Meta Ads Certified
• Strong analytical skills to analyze & optimize campaigns
  • Google Analytics Certified
  • Google Tag Manager Experience Preferred
  • Including experience with pixels, insight tags, UTM parameters, event tracking, conversion tracking and multi channel attribution
• Strong creative background with experience working with designers and creative teams to brainstorm and/or provide strong, clear direction on design & creative needs to support campaigns
• Strong understanding of paid social design best practices and specifications
• Strong organizational, written, and verbal communication skills
• Strong attention to detail is a must
• A desire to work in a fast-moving, dynamic, team-oriented environment with the ability to manage multiple projects simultaneously
• High degree of individual initiative and thrives in a team environment
• Agency experience with client experience a plus
• Bachelor’s degree in marketing, communications or equivalent

Competitive salary and benefits 100% covered including Medical, Dental and Life (i.e. no out of pocket costs for insurance!)

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