Marketing Content Implementation Author (C12/AVP) Job at Citigroup in Wilmington

The AEM Content Author will support Citi's digital marketing automation and personalization efforts leveraging Adobe Experience Manager (AEM) to engage with new and existing customers/clients. By implementing AEM content, the specialist will support the execution of marketing campaigns by authoring, reviewing and publishing USPB Marketing collateral. The specialist will support the implementation of dynamic marketing content across multiple channels, including meticulous focus on controls and required approvals to ensure flawless execution. This role will partner closely with Marketing Content Implementation Leads as well as colleagues within the Marketing/IT/Digital organization.

Job Responsibilities

1. Coordinate with cross-functional teams like marketers, designers, developers, and business leads to author and publish consumer-centric digital experiences & campaigns in AEM.
2. Operate in AEM daily to create content fragments, apply meta-data, and build marketing assets using the JIRA intake process.
3. Develop deep trust-based relationships with key stakeholders by supporting Marketing stakeholders, providing analysis and recommendations throughout the content lifecycle.
4. Collaborate with marketing and design/creative leads to plan and launch A/B and multivariate marketing tests using automated testing tools.
5. Adhere to and advance USPB Operating Model by identifying content and brand trends to evolve and enhance processes, validations, and controls.
6. Work cross-teams to identify related system or field needs to drive dynamic content; tagging and coding content and links for multi-channel tracking.
7. Own day-to-day assignments, independently create and maintain project schedules.
8. Lead discussions with business stakeholders to define content requirements, identify and solution impediments, ensuring deadlines are met.
9. Identify major issues and actionable opportunities by collaborating with the Development Team and help design solutions, and quantify potential impact.

Requirements

1. 5+ years of digital marketing experience as a producer or program manager in an agile marketing environment.
2. 4+ years of experience working in AEM and Digital Asset Management (DAM).
3. Deep knowledge of AEM as a product, its architecture, product lifecycle, and a strong understanding of AEM build and deployment procedures.
4. Experience with applying metadata to assets and governing refresh cadence.
5. Experience working with Adobe Target and good understanding of Adobe Marketing Cloud technologies - designing and orchestrating marketing tests (A/B, multivariate).
6. Demonstrated ability to communicate, collaborate and synthesize feedback across multi-disciplinary teams such as product, strategy, marketing, and/or creative teams.
7. Demonstrated ability to own multiple projects simultaneously, prioritize and meet deadlines.
8. Experience with Jira, Confluence, and/or a Marketing workflow management tool (e.g., Aprimo).
9. Excellent written and verbal communication skills to work across multiple teams.
10. Ability to demonstrate partnership and a will to win while driving success.
11. Proficiency in Microsoft Office products.

Job Family Group:

Marketing

Job Family:

Marketing Program Management

Time Type:

Full time

Primary Location:

Wilmington, Delaware, United States

Primary Location Full Time Salary Range:

$87,360.00 - $131,040.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays.

Anticipated Posting Close Date:

Citi is an equal opportunity and affirmative action employer.

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