Marketing and Communication Manager Job at University of Nebraska at Omaha in Om

GENERAL REQUISITION INFORMATION

EEO Statement: The University of Nebraska does not discriminate based on race, color, ethnicity, national origin, sex, pregnancy, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, marital status, and/or political affiliation in its education programs or activities, including admissions and employment. The University prohibits any form of retaliation taken against anyone for reporting discrimination, harassment, or retaliation for otherwise engaging in protected activity. Read the full statement.

Job Title: Marketing and Communication Manager

Job Grade: PR24S

Division: Academic Affairs

College/Dept: College of Public Affairs & Community Service

Department: CPACS

Requisition Number: 2024-00367

FTE (full-time equivalency): 100

Work Schedule: 8am to 5pm Monday through Friday

Does the position provide the opportunity to work Remotely/Telecommuting? No remote/telecommute opportunity

Appointment Term: 12- 12/12 months

Is this position essential personnel according to the inclement weather policy? No

Pay Information: $62,000-$78,000

Pay Schedule: Annually

FLSA Designation: Exempt

Position Summary

Lead the development and execution of the College of Public Affairs and Community Service promotion, marketing, storytelling, and communication efforts to support undergraduate, graduate, and doctoral programs, as well as other college and Dean’s Office activities and events. Collaborate with University Communications, college’s departments/units/schools, engagement programs, and community partners on the marketing and communications efforts for the college using a variety of social media, news media, and other communication platforms. Help develop and execute strategic marketing and communication plans for the college and units/programs. Identify and monitor key market performance indicators and marketing/communications market trends that support student enrollment. Design and produce various reports, marketing materials, videos, and presentations for the college. Write feature stories, news releases, scientific communication, faculty and student highlights, newsletter content, website content, social media posts, and perform copy editing. Develop and execute printed materials, multimedia & video projects, CPACS website, newsletters, social media channels, annual alumni event, swag materials, and other marketing or communications efforts. Assist with marketing and recruitment materials, event planning, coordination, and promotion, branding efforts, and other needs as they arise.

Job Duties

Responsibility Area: Oversight & Development

• Oversee and execute all marketing and communications efforts for CPACS.
• Execute strategic communications and marketing plans for the college/units/programs.
• Researching, writing, editing, and designing marketing and communications pieces for print, web, multimedia/video projects, and social media.
• Liaison to MARCOMM, and the marketing departments of Grad Studies, NU Foundation & Alumni Association.
• Coordinate with UNO contacts to elevate the CPACS brand and tell our story through UNO Alumni magazine features, MARCOMM features, UNO graduate and other highlights, and local media.
• Create and execute email strategy for marketing campaigns and email communications and newsletters.
• Develop creative content to highlight CPACS units, degree programs and accomplishments.
• Develop creative content in support of enrollment and recruiting efforts.
• Promotion of college-wide/special events including planning and executing the annual Distinguished Alumni event.
• Oversee production of the college’s annual print publication, the CPACS Annual Report.
• Coordinate photo shoots and videos for marketing materials.
• Coordinate purchase swag materials each academic year, including welcome items.
• Onboarding new employees with UNO marketing/comms platforms.
• Ongoing support and training for staff and faculty with UNO marketing/comms platform.

Percentage Of Time: 40

Essential Function: Yes

Responsibility Area: Website/Social Media Content Development

• Manage CPACS websites, maintain updated news center, homepage content and information architecture, create content, coordinate with UNO Digital Communications Team.
• Monitor social media outlets, engage with followers, and post relevant content for each platform.
• Create content, graphics, and videos as promo/advertising/marketing media and to promote faculty, staff, alumni, and student achievements on CPACS social channels.
• Support and/or train staff in the area of website/social media on platforms such as Cascade, HubSpot, and LucidPress.

Percentage Of Time: 30

Essential Function: Yes

Responsibility Area: Strategic Planning & Collaboration

• Collaborate with and advise college leadership.
• Collaborate with UNO staff, faculty, and leadership.
• Coordinate with University Communications to define strategy and technical parameters for CPACS web and social campaigns/projects,and print materials.
• Serve on committees as necessary, including University Communications-led initiatives.
• Monitor Google Analytics and social media stats to examine the effectiveness of current and future recruiting programs and marketing/communications efforts.
• Update marketing/communications plans for the college/units/programs based on results.

Percentage Of Time: 30

Essential Function: Yes

Required and Preferred Qualifications

Required Education

Bachelor’s degree in communications, marketing, journalism, or other related discipline.

Required Experience

One (1) year experience in developing marketing campaigns using print, social media and/or multimedia, with an emphasis on an academic setting.

Required License/Certification

NA

Required Additional Qualifications:

NA

Preferred Education

Master’s degree in related field.

Preferred Experience

Five (5) years minimum experience in developing marketing campaigns using print, social media and/or multimedia, with an emphasis on an academic setting.

Preferred License/Certification

NA

Preferred Additional Qualifications:

NA

Compliance Requirements

Credit Check

No

Motor Vehicle Licensing Validity Check

No

Pre-employment Physical Request and Assessment

No

Drug Screen

No