The Principia is hiring: Director of School Marketing and Communication in St. L

Title: Director of School Marketing and Communication

Department/Location: Principia School, St. Louis, MO

Position Type: Full-time, 12 month

Summary

Principia School is looking for a Director of School Marketing and Communication. In this role, you will lead and implement strategies to elevate Principia School’s brand, increase enrollment, and enhance visibility through consistent and impactful messaging. Your expertise in marketing, communication, and public relations, along with your ability to develop cohesive brand messaging, will be key to your success. Reporting to the Head of School, you will play a critical role in advancing Principia’s mission by effectively sharing its values and strengths with both internal and external audiences.

Primary Responsibilities

• Develops and manages an annual, multi-channel marketing strategy for Principia School that supports external communications and initiatives designed to grow enrollment, builds positive brand awareness and reputation, and drives the School’s strategic goals.
• Guides, mentors, and manages the School’s marketing team; hires and oversees additional freelancers and consultants, as needed.
• Directs and manages the School’s visual brand and messaging in collaboration with Principia’s broader brand and messaging strategy, collaborating with Principia’s creative services team on the development of creative assets.
• Supports the Head of School and School senior leadership with communications for internal and external audiences.
• Works with the Assistant Head of School for Enrollment Management to identify, evaluate and improve the customer acquisition process.
• Supports admissions events and activities through a range of marketing communications.
• Responsible for the School’s external websites and social media channels, ensuring the School’s digital presence is accurate, relevant, informative, and consistent with messaging and visual identity guidelines.
• Monitors, analyzes and regularly reports on marketing metrics and key performance indicators.
• Oversees the marketing budget, ensuring cost-effective allocation of resources and optimal ROI.
• Serves as a member of the School’s Leadership Team.
• Collaborates with creative services and communications teams to coordinate and create content for Principia’s publications.
• Collaborates with Principia’s Advancement Team in support of the School’s fundraising and alumni outreach efforts.
• Stays current on marketing trends, tools, and best practices.

Minimum Qualifications

• Student of Christian Science
• Supportive of Principia’s mission, vision, and values
• Bachelor’s degree in marketing, advertising, public relations, communications, or related fields
• Minimum 10 years of experience in communications, marketing, branding, public relations, or a related field required
• Excellent writing skills, must provide portfolio examples
• Demonstrated experience in directing, managing, and creating content for multi-channel platforms
• Experience managing employees and leading creative teams
• Project management experience
• Experience working with social and web data analytics
• Understanding of mobile app platforms and technology
• Experience with CRM platforms, particularly Slate, preferred
• Proficiency in Microsoft Office, Google Suite, and Adobe Suite applications
• Strong command of and experience with various social media platforms

The statements above describe the general nature and level of work but are not a complete list of responsibilities and are subject to change at the discretion of Principia.

Equal Opportunity

Principia believes every person has the right to an equitable and respectful educational environment and workplace. Principia does not discriminate on the basis of race, color, national origin, ethnicity, gender (identity or expression), sexual orientation, family status, disability, age, or military or veteran status.