Xplor is hiring: Content Marketing Manager in Atlanta

We're Xplor. There's a good chance you've not heard of us yet - we're just getting going. We've also just rebranded ourselves and are emerging as Xplorers. Xplor is a global provider of business management software, payments and value-added services that power boutique studios, gyms, fitness facilities, childcare centers, and independent personal trainers across the globe. Our ambition is to empower passionate people and deliver a compelling integrated proposition to enable clients to spend more time growing their business. After our acquisition by Advent International, and subsequent merger with Clearent, we're excited to deliver on our value creation program to achieve our bold growth ambition. And we're getting ready to go big, and even more global.

We are on the hunt for a highly strategic and creative Content Marketing Manager to lead content generation for our Coach and Ignite segments. This exciting position provides the opportunity to join a dynamic marketing team that has more than doubled in size in the past 12 months! The Xplor Fitness and Wellbeing vertical is in the process of establishing an in-house agency encompassing performance marketing, creative and content services. This role is a key role within that team, leading the strategy and production of content for our brand and demand generation efforts.

Key Responsibilities:

1. Define and own the content offer conversion strategy for our Coach and Ignite brands globally.
2. Partner with the Product, Sales, and wider Marketing team to develop a quarterly content calendar aimed at converting web visitors into leads.
3. Maintain a high-quality content database by regularly auditing the performance of our content and optimizing it to ensure content is highly valuable, accurate, and brand compliant.
4. Report on the performance of net new content and content optimizations to inform future content development.
5. Create, update, and manage content resources for brands in a visible and usable way for use by product, sales, and other marketing teams.
6. Help translate the technology into a customer-focused value statement.
7. Formalize templates and tools for producing content at the product level.

Qualifications:

Experience / Skills Required:

1. 5 years experience developing and executing a product-related content strategy with proven results.
2. Demonstrated leadership in using content strategy principles to plan and deliver content to multiple stakeholders.
3. Evidence of best practice content execution using a variety of content types.
4. Expert at using data, user research, and industry trends to inform content decisions.
5. Commercial business experience (driving ROI).

Experience/Skills Desired:

1. Experience with SaaS products and/or solution selling is desirable.
2. Detail-oriented with strong project management skills.
3. Excellent written, verbal and presentation skills to address audiences of varying seniority.
4. Experience with marketing automation tools and Salesforce CRM is an advantage.
5. Be a team player with a positive, can-do attitude.

Salary Range: $80K -- $100K

Minimum Qualification: Editorial & Content Management

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