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Salesforce

Content Marketing Manager Job at Salesforce in Dallas

Salesforce, Dallas, TX, United States, 75215

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Qualifications

  • 5 years of demonstrated ability in content marketing, preferably in the technology industry
  • Outstanding writing and editing skills with a curiosity about crafting compelling narratives
  • Proficiency in marketing analytics tools to measure and optimize content performance
  • Ability to balance multiple projects and changing priorities in a fast-paced environment
  • Excellent interpersonal and communications skills
  • Flexible, creative self starter comfortable with risk taking and change

Responsibilities

  • As a Content Marketing Manager, you will play a pivotal role in shaping and implementing content strategies that drive enablement of a key technical audience within the Salesforce Ecosystem: the Salesforce Administrator
  • You’ll join a highly collaborative, highly productive audience relations team on a mission to empower, enable and inspire this growing, passionate and dedicated technical community
  • You will be responsible for the management and publication of content across core channels
  • This role requires a creative but methodical problem solver with a basic understanding of the Salesforce product and the Trailblazer Ecosystem
  • Content Management and Development: Support and implement a comprehensive content strategy aligned with Salesforce's trailblazer enablement goals
  • Handle a regular cadence of relevant, quality content for the admin blog and YouTube channel
  • Collaborate with writers, editors, and content creators to build and edit engaging and impactful content for diverse channels
  • Collaborate with cross-functional teams to ensure consistency and alignment with overall audience messaging, tone and brand
  • Audience Engagement & Growth: Apply analytics to evaluate content performance and refine strategies for continuous enhancement
  • Report on campaign success, content impact, and overall channel growth
  • Identify content opportunities through market insights and performance analysis
  • Traffic Management: Ensure the smooth flow and coordination of content projects across various team members
  • Lead timelines and facilitate effective communication within the team
  • Collaboration and Project Management: Work closely with internal and external partners, including subject matter authorities, designers, and external agencies, to bring content initiatives to fruition
  • Optimally project lead content creation processes, ensuring timely delivery and maintaining high-quality standards
  • Assist with various team projects as needed

Benefits

  • For Colorado-based roles, the base salary hiring range for this position is $109,400 to $150,500
  • For Washington-based roles, the base salary hiring range for this position is $120,300 to $165,500
  • Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience
  • Certain roles may be eligible for incentive compensation, equity, benefits
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