Content Marketing Manager Job at Salesforce in Dallas

Qualifications

• 5 years of demonstrated ability in content marketing, preferably in the technology industry
• Outstanding writing and editing skills with a curiosity about crafting compelling narratives
• Proficiency in marketing analytics tools to measure and optimize content performance
• Ability to balance multiple projects and changing priorities in a fast-paced environment
• Excellent interpersonal and communications skills
• Flexible, creative self starter comfortable with risk taking and change

Responsibilities

• As a Content Marketing Manager, you will play a pivotal role in shaping and implementing content strategies that drive enablement of a key technical audience within the Salesforce Ecosystem: the Salesforce Administrator
• You’ll join a highly collaborative, highly productive audience relations team on a mission to empower, enable and inspire this growing, passionate and dedicated technical community
• You will be responsible for the management and publication of content across core channels
• This role requires a creative but methodical problem solver with a basic understanding of the Salesforce product and the Trailblazer Ecosystem
• Content Management and Development: Support and implement a comprehensive content strategy aligned with Salesforce's trailblazer enablement goals
• Handle a regular cadence of relevant, quality content for the admin blog and YouTube channel
• Collaborate with writers, editors, and content creators to build and edit engaging and impactful content for diverse channels
• Collaborate with cross-functional teams to ensure consistency and alignment with overall audience messaging, tone and brand
• Audience Engagement & Growth: Apply analytics to evaluate content performance and refine strategies for continuous enhancement
• Report on campaign success, content impact, and overall channel growth
• Identify content opportunities through market insights and performance analysis
• Traffic Management: Ensure the smooth flow and coordination of content projects across various team members
• Lead timelines and facilitate effective communication within the team
• Collaboration and Project Management: Work closely with internal and external partners, including subject matter authorities, designers, and external agencies, to bring content initiatives to fruition
• Optimally project lead content creation processes, ensuring timely delivery and maintaining high-quality standards
• Assist with various team projects as needed

Benefits

• For Colorado-based roles, the base salary hiring range for this position is $109,400 to $150,500
• For Washington-based roles, the base salary hiring range for this position is $120,300 to $165,500
• Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience
• Certain roles may be eligible for incentive compensation, equity, benefits

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