CompassMSP

CompassMSP is hiring: Content Marketing Manager in Hartford

CompassMSP, Hartford, CT, United States, 06112

Key Requirements for the Position:

Bachelor's degree in Marketing, Communications, or a related field
3-5 years of proven experience in content marketing
Strong understanding of content marketing best practices
Exceptional copywriting skills with a keen eye for detail
Experience managing and optimizing content
Proficiency in using content management systems and marketing automation tools
Strong analytical skills with the ability to measure and report on the effectiveness of content strategies
Vendor management experience
HubSpot CRM/CMS experience
You are a detail-oriented self-starter who takes ownership of your job responsibilities and can communicate effectively with teammates and clients
You work best in a bold, work-hard, play-hard, environment
You are adept at setting organizational key performance metrics, using analytics for decision making, and enjoy team mentorship, team camaraderie and multitasking, all while working in a fun environment

Responsibilities

As a Content Marketing Manager at CompassMSP, you will be responsible for creating and implementing a comprehensive content marketing strategy to enhance brand awareness, engage our audience, and drive lead generation
You will create metrics and reports for data-driven decision making
The ideal candidate will have a proven track record in email marketing, copywriting, social media strategy, blog development, and omnichannel content strategy
Social Media Marketing: Develop a strategy and distribute original content across social media accounts
Create reports based on engagement, give recommendations, and update the strategy based on metrics
Content Strategy and Planning: Develop and execute a cohesive content marketing strategy aligned with overall marketing objectives
Utilize target audience personas and our ICP to create content that resonates and is specific and appropriate for the designated audience
Collaborate with cross-functional teams to ensure content aligns with brand messaging and business goals
Design and present content in appealing, intuitive ways for a variety of audiences
Email Marketing: Design and implement effective email marketing campaigns to nurture leads and engage existing customers
Develop segmented email lists and create personalized content to maximize open and click-through rates
Analyze email campaign performance and optimize strategies for better results, including A/B testing
Copywriting: Produce high-quality, compelling copy for various marketing channels, including website, emails, social media, eBooks, checklists, case studies, testimonials, promotional materials, etc.
Maintain brand voice and consistency across all communication channels
Collaborate with design teams to ensure visual and written elements complement each other
Blog Development: Lead the development and execution of a blog content calendar
Research industry trends and create informative and engaging blog posts
Optimize content for search engines (SEO) to improve organic visibility
Coordinate content distribution and promotion through various channels, including social media, web, and third-party platforms
Monitor and analyze content performance, adjusting strategies to improve effectiveness
Strategize to ensure content is consistent and compelling across channels

Benefits

Competitive pay
Quarterly Bonuses
Progressive PTO
Medical/Dental/Vision/Life/Disability available
Tax deferred retirement plan with company match
Career Development and Coaching
Fun work environment!