CallRail is hiring: Senior Manager, Content Marketing in Atlanta

Position

CallRail is seeking a Senior Manager of Content to play an integral role in leading revenue growth for the company. Reporting to the Head of Growth Marketing and managing a team of content marketers and freelancers, this individual will be responsible for leading and optimizing the content marketing production engine. In this role, you’ll develop and execute a sustainable, efficient, conversion-focused content strategy and production process.

Responsibilities

• Develop and evangelize a point of view on CallRail’s copy and content - what formats, mediums, experiences, and copy approaches we use in our content strategy and when.
• Manage the Content budget to ensure efficient use of resources internally and externally.
• Work cross-functionally across Growth Marketing to understand content needs each quarter across vertical segments and funnel stages.
• Develop and maintain expertly organized editorial calendars for the content we deliver across all funnel stages and channels (blog, video, ebooks, reports).
• Efficiently guide and/or create content in accordance with CallRail content strategy – interfacing with internal and external contributors to ensure timely publishing of helpful, rich content.
• Partner with Product Marketing to deeply understand our buyer personas, their pain points, and how our solutions solve their pain points.
• Constantly seek to align content marketing strategy to a growing understanding of who CallRail customers and leads are, what pain points they bring into a buying decision, and what stages exist in their particular journey toward conversion.
• Partner with the Website Strategy team to direct the website’s overall content marketing strategy and align all copy and content decisions to CallRail’s business objectives and core audiences.
• Partner closely with the Customer and Partner Marketing team to develop efficient and effective processes for developing customer story content and bringing the voice of the customer to life.
• Work closely with our SEO team to ensure that all assets are SEO optimized, aligned to the latest SEO strategy, and reflect SEO best practices.
• Own reporting for content performance and surface insights to inform strategy adjustments.
• Oversee governance of AI writing tools internally and externally.
• Own the hiring and onboarding process of new content writers, internally & externally.
• Identify and manage third-party resources as required -- agencies, writers, etc.
• Stay up to date with industry and content marketing trends and best practices.

Qualifications

• Strong leadership skills and 2+ years experience managing a team of content creators - in-house and/or freelance.
• Deep understanding of content marketing, copy editing, and copywriting, with 7+ years in content marketing or related field.
• Proven track record of creating successful content programs in B2B settings.
• Excellent time management skills.
• Ability to efficiently research content topics.
• Experience managing and editing a large volume of content.
• Excellent project management, writing, and communications skills.
• Strong editorial governance and grasp of modern, web-driven English.
• Highly organized and self-motivated with a high level of initiative.
• Ability to measure and monitor the results of initiatives and programs.
• Bachelor’s degree in Marketing, Public Relations, Communications, Journalism or related or equivalent experience.
• Experience in B2B SaaS preferred.

Benefits

• Healthcare (one option covered at 100% for employees), Dental & Vision Coverage.
• Competitive HSA with company matching.
• Paid parental leave.
• Flexible vacation policy.
• 401K options with company dollar-for-dollar match.
• Employee stock options available from day one.
• $2,000 annual educational allowance.
• Catered lunch every Tuesday.
• MARTA transportation or office parking expenses covered.
• Employee charitable donation company match, up to $500 annually.
• Regular company outings and events.
• Remote work from home options with $500 office stipend to set up your home office.
• Designated bike storage.

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