Content & Communications Marketing Manager Job at Information Security Media Gro

Content & Communications Marketing Manager

Qualifications

• Bachelor's degree or higher in Marketing, Communications, or other related fields
• 5+ years of experience in Digital Marketing, Content Marketing, &/or Marketing Communications
• Ability to develop content independently as well as with both internal & external partners
• Experience developing & executing successful content strategies to align brand voice & drive growth
• Excellent copywriting & editing skills with an ability to deliver clear, concise information tailored to specific and varied audiences
• Understanding of SEO concepts & tailoring content for conversions

Responsibilities

• In collaboration with the Inbound Events Marketing Manager, provide expertise & thought leadership in marketing, content strategy, & storytelling to enhance the reputation of our Events & ultimately increase registrations
• Contribute to a variety of print, digital, & video projects while planning effective content & communication strategies via all marketing channels to increase brand awareness, communicate ideas, inform customers, & increase engagement
• Own the consistency of voice across channels, translating tone according to what's needed to engage consumers in the respective brand channels, & proactively suggest new strategies to test/learn to which messages our audiences most respond
• Review & audit current content inventory across sites & marketing campaigns to determine what is relevant, consistent, redundant, or missing for each target audience
• Collaborate with Inbound Marketing Manager to build & manage an editorial calendar delivering content that aligns with the company’s overall marketing strategy, objectives, & business goals
• Write, curate, produce, publish, & promote compelling content that amplifies our brand & engages with our unique audiences
• Create, edit, & maintain quality control of communications content including blogs, newsletters, videos, social media content, infographics, landing page text, etc.
• Proof work to ensure high editorial standards are met across all content outputs
• Manage all website text & engage in continuous knowledge transfer with our Sponsor & Speaker Management team to keep our Summit Event pages up-to-date
• Define key messages/voice ensuring content is on brand in terms of style, quality, & tone across all communications
• Produce content that is SEO friendly & continuously optimize for increased search engine conversions & promotion
• Own the ISMG Connect Community (Slack network for event attendees) & execute strategies to boost member engagement while managing the content calendar
• Analyze & measure the quality/effectiveness of content based on audience growth, engagement, reach, etc. & drive strategies for improvement as necessary

About Us

Information Security Media Group (ISMG) is a global Intelligence & Education firm serving the Cybersecurity industry by offering news, views, & research all focused on the top topics faced by professionals in the security space today!

ISMG’s best-in-class events are carefully curated with the mission of providing high-impact education & engagement for cybersecurity professionals.