Alliant International University is hiring: Vice President, Brand & Content in C

Alliant International University is a professional practice University committed to excellence in four areas: Education for Professional Practice, Scholarship, Multicultural and International Competence, and Community Engagement. The University provides students with the highest quality of education through excellence and innovation in academic scholarship, applied training and research, and community service, particularly to underserved populations. Through its Mission, the University's goal is to equip students with the competencies they need to provide public benefit and make an impact in their communities by addressing major contemporary social issues. Core competencies of the University's training programs include cultural diversity, which is infused in courses and field placements and is manifest in the diversity of its students and faculty.

Our Mission:
Alliant International University prepares students for professional careers of service and leadership and promotes the discovery and application of knowledge to improve the lives of people in diverse cultures and communities around the world.

Our Vision:
An inclusive world empowered by Alliant alumni.

Position Summary:
The Vice President, Brand and Content is responsible for defining and executing a brand narrative that drives engagement, loyalty, and business growth. This pivotal role will oversee the development of our brand identity, create impactful content strategies, and lead cross-functional initiatives that amplify our presence in the market. The ideal candidate combines strategic acumen with creative expertise, bringing a proven track record in elevating brand equity through innovative storytelling and data-driven insights. With strong leadership skills, this individual will manage a high-performing team of brand strategists and content creators while collaborating across departments to ensure cohesive messaging and alignment with organizational objectives.

Starting Salary: $185,000 annualized (exempt position).

Benefits Plans Include: Medical/Prescription, Dental, Vision, Health Care & Dependent Care Flexible Spending Accounts, Voluntary Life and AD&D, Voluntary Benefit Plans: Accident, Critical Illness, or Hospital Indemnity Insurance, Legal Plan, Transportation Spending Account, Employee Tuition Waiver.

Minimum Qualifications:

1. 8+ years of professional experience in brand strategy, content marketing, or a related field, with at least 5 years in a senior leadership role.
2. Proven track record of developing and executing brand and content strategies that drive measurable business growth.
3. Experience managing multi-channel content initiatives, including digital platforms, social media, and traditional media.
4. Bachelor's degree in Marketing, Communications, Business, or a related field; advanced degree (MBA or equivalent) is a plus.
5. Data-driven mindset, with a keen ability to translate insights into actionable strategies.
6. Adaptable and forward-thinking, staying ahead of industry trends and emerging technologies.
7. High level of accountability and a results-oriented approach.

Skills:

1. Strategic Leadership
2. Creative Storytelling
3. Data-Driven Decision-Making
4. Team Leadership
5. Cross-Functional Collaboration
6. Content Marketing Expertise
7. Communication and Presentation
8. Adaptability and Innovation

Duties & Responsibilities:

1. Define and oversee the company's brand strategy, ensuring alignment with business goals and market opportunities.
2. Develop and maintain brand guidelines to ensure consistency in messaging, visual identity, and tone across all channels.
3. Design and execute a content strategy that supports brand awareness, customer engagement, and lead generation objectives.
4. Oversee the creation of high-quality, impactful content, including blogs, social media posts, videos, whitepapers, and more.
5. Recruit, mentor, and lead a team of brand strategists, content creators, and designers to deliver innovative and effective campaigns.
6. Conduct audience research to identify key demographics, preferences, and behaviors that inform branding and content strategies.
7. Partner with teams across the organization to ensure brand and content efforts are integrated and aligned with company objectives.
8. Define key performance indicators (KPIs) for brand health, content engagement, and campaign success.

Supervisory Responsibility:
Direct Reports: Director, Creative Operations and others as the team builds. Indirect Reports: None.

Contact Responsibility:
Internal: Interacts with supervisor to receive direction and instructions and/or review of work results. This person will also work closely with the Executive Leadership team, Partnership Development, Student Services, Alumni Relations, Faculty, and the Dean's Office to ensure strategic coordination of all efforts. External: Interacts with corporations, other educational institutions, advertising agencies, and freelancers to develop and maintain strategic, long-term partnerships.

Background Check Requirements:
Employment is contingent upon successful completion of a background check (including criminal, prior employment, and education verification). Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current University employees who apply for the position.

Additional Information:
Anti-Discrimination Policy: Alliant International University prohibits unlawful discrimination, harassment, or retaliation in its educational programs, services, and activities, and in employment practices. Alliant International University is an Equal Opportunity Employer, committed to ensuring a high quality of education through the diversity of the University community and the curriculum. Women, people of color, people with disabilities, and people from other underrepresented groups are encouraged to apply, as we actively seek to increase diversity at all levels.

Company: Alliant International University, Inc.

Country: United States of America

State/Region: California

City: Remote

Postal Code: 92131

Job ID: 276159