Associate Creative Director, Copy Job at IPG Health in New York
IPG Health, New York, NY, United States, 10261
Job Description
JOB SUMMARY:
The Associate Creative Director, Copy (ACD, Copy) fosters creative inspiration and leads workstreams across multiple accounts and brands. In partnership with Art, they oversee creative ideation for new campaigns and innovative tactics through execution and implementation of strategic brand solutions. The ACD collaborates with cross-functional brand teams to ensure creative integrity and adherence to client's marketing strategies, objectives, and budgets. They are responsible for the supervision and career development of supervisors and copy team members, under the direction of the lead Creative Director.
ESSENTIAL FUNCTIONS:
- Creative Ideation and Execution: Works collaboratively with Creative and Account partners to develop smart, single-minded ideas that are on strategy. Directs members of staff to ensure proper production of campaign elements. Helps to set vision and strategy for organic creative growth of the creative department and agency.
- Cross-Functional Collaboration: Collaborates and communicates with team members in a productive manner to ensure goals are met and to attain and maintain creative vision outlined for the agency.
- Client Management: Develops and maintains strong client relationships through demonstrated creative leadership, ability, and successful output.
- Strategic Thinking: Maintains high-level understanding of client's products, marketing objectives, and promotional activities of similar or competitive products to contribute innovative ideas and tactics.
- Team Management and Development: Directly supervises Copy teams on brand(s), providing mentorship/guidance to broader creative team as needed. Demonstrates ability to hire and retain highly capable people while fostering inclusive and positive culture.
- Business Management: Maintains timely and detail-oriented approaches to administrative duties, ensuring creative team is billable and fully utilized to increase productivity and efficiency.
- New Business: Grows existing brands and participates in new business to generate additional revenue.
EDUCATION:
DEGREE/DIPLOMA AREA OF STUDY REQUIRED/PREFERRED:
Bachelor's in Marketing, Advertising, Communications, or Related Field Preferred
EXPERIENCE:
MINIMUM EXPERIENCE AREA OF EXPERTISE REQUIRED:
7 years
3 years in Advertising Copywriting or Pharma/healthcare copywriting Required Preferred
KNOWLEDGE AND SKILLS:
- Competent in software specific to the client and agency processes including Microsoft Word, Teams, PowerPoint, Excel, Adobe Acrobat, etc.
- Proficient in social media and digital best practices.
- Strong healthcare copywriting-AMA style, health literacy, referencing and fact-checking, prepping for medical/legal/regulatory submissions.
- Strong written and verbal communication.
- Strong mentorship ability and relationship building skills.
- Strong multi-tasking and prioritization ability.
- Master level Financial Management and resourcing acumen.
- Strong Leadership and People Management ability.
COMPETENCIES:
- Leadership: Demonstrates a stabilizing and authoritative presence that engenders team confidence, inspires and motivates, and moves everyone toward common goal.
- Creativity: Encourages bold, award-worthy ideas; is not afraid to take risks for the growth of the business.
- Collaboration: Ability to work effectively in a team environment to build and foster collaborative environment.
- Communication: Expresses ideas with confidence and passion.
- Organization: Manages time, creates clear goals, identifies and finds the resources (eg, time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time.
- Problem Solving: Delivers decisive solutions and takes the necessary action to implement them.
- Business Management: Creates clear goals, identifies proper resources (eg, time, people, materials), and delegates responsibilities to foster a collaborative environment.
- Interpersonal Skills: Works effectively in a team environment and builds relationships with others.
- People Management: Coaches to develop capabilities beyond their job duties.
- Professionalism: Maintains professional and a non-political stance at all times, putting what's best for company and clients first.
OTHER INFORMATION:
Portfolio of work demonstrating strong writing expertise required.
SALARY RANGE:
$135,000 to $180,000 annually.
The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.
For U.S. Job Seekers: It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.
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