Director, Athletic Communications and Creative Services Job at University of Del

University of Delaware Director, Athletic Communications and Creative Services Newark, Delaware Apply Now

Director, Athletic Communications and Creative Services

Job no: 501515

College / VP Area: Athletics & Recreation Svcs

Work type: Staff

Location: Newark

Categories: Athletics, Full Time

PAY GRADE: 30E

CONTEXT OF THE JOB:

The Director, Athletics Communications & Creative Services/Communications Specialist II at the University of Delaware is a valued member within the University and Department of Athletics, Community and Campus Recreation (DACCR), upholding and embracing the department mission of Achieving Excellence Together. The purpose of the Creative Services Team is to connect and inspire the Delaware Athletics community through creative content and experiences with a focus on a deep understanding of the University of Delaware brand and its traditions. Under the general direction of the Associate Athletic Director, Communications, Creative Services and Multimedia, the Director will be responsible for the day-to-day operations in the areas of creative strategy, idea, and revenue generation. This position will manage creative content to enhance the University of Delaware and its Athletic Department, reaching recruits, students, student-athletes, alumni, and fans. Tasks include developing unique and original content and coordinating creative campaigns across the department to drive traffic and support DACCR mission. This position will work with the graphic design, marketing, and video teams, as well as the university communications and marketing team to enhance the department and greater University through creative services and storytelling.

MAJOR RESPONSIBILITIES:

1. Develop unique and original creative content for assigned sports to increase brand recognition, highlight student-athletes and coaches, improve value perception, drive ticket sales, engage fans, and promote external events.
2. Develop and create content, such as social media, highlights, and releases for the creative content calendar, collaborating with other units on the External Relations team to create unique media, copy and content for external outlets.
3. Evolve DACCR voice for each creative piece in a way that is innovative and engaging, while remaining consistent with the brand's vision and Delaware standards.
4. Manage the day-to-day coverage of assigned varsity sports across all applicable platforms, including in-game.
5. Direct game coverage for assigned sports and assist as needed in game and special event coverage for additional sports.
6. Facilitate and own all sport-related coverage for assigned sport teams, including creative, digital, social, written, and other emerging content mediums.
7. Compile reports on major brand moments/events and advise on best practices and future opportunities from those insights.
8. Continuously assess creative strategies and apply industry practices while staying up to date on industry trends.
9. Use data and searchable analytics to strategically think about content, platforms, audiences, time, and user experience.
10. Proactively maintain knowledge of current trends in social media, design, production, development, and communication fields.
11. Participate in peer networking opportunities and professional education opportunities.
12. Oversee student intern(s) and foster learning and development by delegating to interns and staff.
13. Support the recruiting and identification of student interns for each sport season.
14. Perform miscellaneous job-related duties as assigned.

QUALIFICATIONS:

1. Bachelor's degree and four years of related experience, or equivalent combination of education and experience. Degree in Graphic Design, Journalism, Communications, Marketing, Sports Management or Multimedia preferred.
2. Familiarity with a variety of multimedia platforms and digital creation and distribution tools.
3. Experience executing digital content and creative strategies to align with audience behaviors, goals, and key messages.
4. Experience managing, coordinating, and motivating interns, volunteers, and/or students.
5. Ability to handle multiple projects simultaneously and work well under tight deadlines.
6. Skill in using personal computers and related software applications, including Word, Excel, PowerPoint, and the Google Drive suite.
7. Knowledge of Adobe Creative Suite software, specifically Photoshop, InDesign, Premiere Pro, and After Effects.
8. Knowledge of Stat Crew and NCAA Live Stats.
9. Ability to work effectively and interact with a wide range of constituencies in a diverse community.
10. Knowledge of NCAA rules and regulations.
11. Demonstrated understanding of the differing needs and concerns of individuals with varying identities, cultures, and backgrounds.
12. Committed to fostering a workplace culture of belonging, where diversity is celebrated, and equity is a core value.

SPECIAL REQUIREMENTS:

• Ability to travel is required for this role. Must be able to work weekends, holidays, and evenings.

Notice of Non-Discrimination, Equal Opportunity and Affirmative Action

The University of Delaware does not discriminate against any person on the basis of race, color, national origin, sex, gender identity or expression, sexual orientation, genetic information, marital status, disability, religion, age, veteran status or any other characteristic protected by applicable law in its employment, educational programs and activities, admissions policies, and scholarship and loan programs.