Product Marketing Manager, Fashion Marketing Job at Amazon.com Services LLC in N

Product Marketing Manager, Fashion Marketing

Job Summary

The Amazon Fashion Marketing & Branding team (amazon.com/fashion) is responsible for creating breakthrough marketing strategies and content to reach and resonate with today's audience. We aspire to meet customers wherever they may be--on social media, on their phones and devices, across the site, in their inboxes--and provide easy ingresses to the site via beautiful, inclusive, inspiring, and innovative content. Our ultimate objective is to help customers feel like their best selves by making getting dressed that much easier.

Key Responsibilities

• Dive deep into marketing channels to activate and optimize innovative campaigns.
• Earn trust with brand and partner teams to build highly effective and engaging content.
• Leverage current social media and marketing trends to optimize campaign performance.
• Define and report on measurable KPIs to meet business and brand goals across co-brand product launches.
• Build highly effective partnerships with internal product, marketing, and influencer channel experts.
• Develop an annual plan for marketing campaigns in partnership with brand and marketing partners.
• Develop on-site marketing metrics, goals, and KPIs to measure and track business results of campaigns.
• Own campaigns from end-to-end: managing creative processes, targeting and segmentation, planning, execution, reporting, and optimization.
• Own reporting of key content and marketing metrics to the leadership team and broader organization.
• Manage and report out on projects, status, and work with teams to remove any project blockers.

Salary

Estimated Salary: $20 to $28 per hour based on qualifications.

Benefits

Our team culture is built around an environment of learning, experimentation, and inventing on behalf of the customer. We pride ourselves on creating an organization where marketers and creatives can build careers.