Manager of PR and Influencer Marketing, OXO Job at Helen of Troy in Town of Ches

Manager of PR and Influencer Marketing, OXO

Join our Marketing team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon. Together, we build innovative and useful products that elevate people's lives everywhere every day.

Position: Manager of PR and Influencer Marketing, OXO

Department: Marketing for OXO

Work Location: New York, NY, Hybrid (work 3 days onsite)

What you will be doing:

• Develop and implement a strategic PR plan that aligns with brand goals.
• Manage media relations, including encouraging relationships with key journalists, bloggers, and media outlets.
• Coordinate the creation and distribution of press releases, media kits, and other PR materials.
• Monitor and analyze media coverage, providing regular reports to senior management.
• Develop and complete influencer marketing campaigns that align with brand messaging and objectives.
• Identify, negotiate, and maintain relationships with influencers, ensuring alignment with brand values.
• Track and analyze the performance of influencer campaigns, optimizing strategies for maximum impact.
• Collaborate with influencers to create authentic, engaging content that resonates with target audiences.
• Select and handle external PR agencies to ensure they meet brand standards and strategic goals.
• Oversee agency activities, including media outreach, event coordination, and content creation.
• Evaluate agency performance regularly, giving constructive input to ensure alignment with brand objectives.
• Ensure effective communication between internal teams and external agencies to streamline processes and deliver results.
• Lead and mentor 1-2 direct reports, providing guidance, support, and professional development opportunities.
• Oversee the day-to-day activities of the PR and influencer team, ensuring timely and effective execution of tasks.
• Conduct regular performance reviews and provide constructive feedback to improve team effectiveness.
• Develop and maintain a crisis communication plan, ensuring the brand is prepared for any potential PR issues.
• Act as the primary point of contact during a crisis, handling communications and mitigating damage to the brand’s reputation.
• Collaborate with internal key team members to ensure a unified response to crises.
• Work closely with the broader marketing, digital, and creative teams to ensure consistency in brand messaging across all channels.
• Collaborate with product, sales, and customer service teams to align PR and influencer strategies with overall business goals.

Skills needed to be successful in this role:

• Ability to build and maintain relationships with journalists, bloggers, and media outlets, including securing coverage, pitching stories, and handling press events.
• Skilled in creating and distributing press releases, media kits, and other PR materials.
• Experienced in crisis communication, handling media inquiries, and protecting brand reputation in high-stress situations.
• Adept at planning and implementing influencer marketing campaigns, from selecting influencers to negotiating partnerships and aligning with brand messaging.
• Experienced in collaborating with influencers to co-create content that engages target audiences.
• Proficient in measuring influencer campaign impact using analytics tools, optimizing strategies based on data.
• Experienced in managing PR agency relationships, ensuring alignment with brand standards, providing feedback, and maintaining effective communication.
• Skilled in handling budgets for agency fees, influencer partnerships, and PR activities to ensure cost-effectiveness and return on investment.
• Strong leadership in mentoring teams within PR or marketing, including guiding development and conducting performance reviews.
• Strong organizational skills in handling multiple PR and influencer projects, ensuring timely and budget-compliant delivery.
• Experienced in developing PR and influencer strategies aligned with broader marketing and business goals.
• Strong grasp of digital PR and social media’s role in modern PR and influencer marketing strategies.
• Industry experience in a related field (e.g., consumer goods, fashion), with a deep understanding of target audiences and trends.

Minimum Qualifications:

• Bachelor's Degree
• 3 + years’ of relevant experience
• 3+ years managing and/or leading a direct report or team
• Authorized to work in the United States on a full-time basis

Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.

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