Marketing Manager Job at MOMENTUM AC SERVICES in Tampa

Job Summary:

We are seeking an experienced and dynamic Marketing Manager to lead our marketing efforts in the service industry. In this role, you will develop innovative strategies to promote our services, enhance brand visibility, and attract and retain customers. The ideal candidate will have a deep understanding of service-oriented marketing, a customer-first mindset, and a passion for creating impactful campaigns.

Key Responsibilities:

1. Strategic Planning:

   • Develop and implement comprehensive marketing strategies to drive customer acquisition and retention.
   • Analyze market trends and customer insights to identify growth opportunities.

2. Campaign Management:

   • Design and execute targeted marketing campaigns across digital platforms, email, and traditional media.
   • Oversee content creation for websites, blogs, social media, and newsletters to ensure consistency and quality.

3. Brand Development:

   • Strengthen the company’s brand identity and ensure alignment across all touchpoints.
   • Develop unique value propositions to differentiate services in the market.

4. Performance Analysis:

   • Monitor and evaluate campaign effectiveness through KPIs such as ROI, customer engagement, and lead conversion rates.
   • Prepare detailed reports and present findings to senior leadership.

5. Team Leadership:

   • Foster a collaborative environment with sales and operations teams to drive business objectives.

6. Budget Management:

   • Plan and manage the marketing budget, ensuring cost efficiency and maximum impact.

Qualifications:

Education:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

Experience:

• 5+ years of experience in marketing roles, ideally in the service industry.
• Proven track record in developing successful service-based marketing campaigns.
• Experience managing teams and budgets.
• Must have Service Titan experience as well as experience in the service industry.

Skills:

• Strong understanding of customer behavior and service-oriented marketing tactics.
• Proficiency in digital marketing tools (e.g., Google Analytics, CRM systems, SEO/SEM platforms).
• Exceptional communication, interpersonal, and organizational skills.
• Ability to think strategically while managing day-to-day marketing operations.

Key Competencies:

• Customer-centric approach with excellent problem-solving skills.
• Creativity to develop innovative campaigns tailored to the service industry.
• Ability to work under tight deadlines and manage multiple projects simultaneously.