Esri is hiring: Manager, Media Relations in Redlands

Lead our in-house media relations team to identify, develop, and nurture strong relationships with editors and reporters for global, national, top tier, and industry publications. You will partner with the Head of Influence Marketing to develop and implement Esri’s media relations strategy. We are looking for a strong leader eager for the challenge of taking our media successes to the next level.

Responsibilities

• Be an expert. Serve as the main point of contact related to all public relations inquiries and activities, both inside and outside of Esri. Oversee the writing of press releases and other communication documents through your team. Represent Esri PR at events and in various strategic initiatives.
• Drive Results. Oversee the creation and management of communication plans for events, campaigns, and initiatives across the global Esri organization. Identify and manage opportunities for press interviews at Esri and during events. Use strong networking skills to identify subject matter experts and interview subjects within Esri and the GIS user community.
• Lead a team. Coach, mentor, and lead media relations team. Foster a positive and trusting environment that supports innovation and employee engagement. Be responsible for onboarding, career development, and performance management. Promote a diverse and inclusive environment for your team through a culture of empathy, respect, and collaboration.
• Communicate and Collaborate. Build relationships with senior and executive business leaders in corporate marketing and across Esri to implement communication strategies and tactics. Maintain relationships with key media, bloggers, and influencers. Leverage expertise to communicate with press to elevate Esri brand.
• Strategic thought leadership. Work with the Influence Marketing leadership team to create a business plan identifying annual opportunities, objectives, budgets, and goals. Analyze results and implement workflow improvements. Be aware of industry trends and integrate them into strategic planning efforts.

Requirements

• 8+ years of experience working in media relations with a Bachelor’s degree in communications, marketing, journalism, English, or related field
• 5+ years experience coaching and managing a team working with executive-level stakeholders
• Demonstrated success of securing media placements and working with executive level stakeholders
• Demonstrated innovative approach to communications strategy for technology companies
• Strong existing media relationships
• Experience in journalist style writing and storytelling
• Ability to work on and oversee multiple projects at a time and with tight deadlines
• Strong initiative-taking and problem-solving skills
• Highly organized, energetic, and detail-oriented
• Availability to travel 10-20% of the time to serve in official capacity as lead of PR for Esri
• Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.

Recommended Qualifications

• PR agency and in-house (B2B) experience for technology companies
• Experience overseeing vendor contracts
• Understanding of GIS, mapping, and location analytics
• Understanding of Esri’s technology, products, and services

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