Dfwima
- Build effective, well-documented media plans
- Serve as a primary liaison between the agency and clients
- Provide media insight beyond the data; ability to think strategically and explain rationale based on years of previous experience
- Develop a deep understanding of the client’s business
- Oversee maintenance of budget control for client-approved plans during and after execution
- Together with the team, successfully meet the client’s KPI’s and targets
- Manage the successful execution of paid media campaigns across traditional and digital channels
- Collaboratively work with media channel experts and data analysts
- Oversee ongoing performance and optimization of live campaigns, managing quality control and media budgets, and overseeing regular reporting to track results against our clients’ goals
- Proactively work to solve problems and come up with strategic solutions
- Know and keep up to date on all available market and consumer information necessary to the preparation of the most effective and efficient media planning
- Alert to new media or new methods of using existing media as well as new methods of measurement, tracking and reporting
- Keep management informed of account opportunities, issues and plan changes
- Train and develop direct reports
- Motivate team and encourage innovation and creativity throughout all projects by serving as a role model within the group
- Responsible for supporting leadership within agency