Dana Communications is hiring: Media Planner and Buyer in Princeton

Dana Communications is looking for an experienced Media Planner and Buyer to join our team in the Princeton NJ office.

The Media Planner/Buyer works closely with our Account, Traffic and Creative Teams to plan and execute media plans that grow brands and drive conversion. A solid understanding of media strategy, planning, buying, analytics and post-buy analysis is required.

Competitive salary based on experience and a solid benefits package.

Qualifications

• 3-5 years media experience
• The ability to recognize opportunities
• Good team and interpersonal skills
• Interest in media and people’s motivations

Responsibilities

• Meeting with clients to understand goals and target audiences
• Analyzing and researching purchase behavior and media usage
• Developing contacts with media
• Advising the creative team and clients about the most effective media combination
• Considering timing of media activities, based upon usage patterns and seasonal factors
• Presenting media proposals to help clients reach decisions about advertising plans
• Obtaining the best advertising rates that fit with the agreed media strategy
• Monitoring and presenting new options to clients
• Recommending adjustments to media schedules in response to tracking and results
• Managing budgets and maintaining clear spend records
• Monitoring, optimizing and updating clients on the effectiveness of campaigns

Skills

• Media research
• Awareness of media trends
• Logical, resourceful and creative thinking
• Able to recognize good opportunities
• Teamwork
• Interpreting and presenting data
• Persuasive and diplomatic presentations
• Confident client interactions: telephone and face-to-face
• Microsoft Office: Excel, Word, PowerPoint

Interests

• Genuine interest in travel, media, marketing, advertising, and innovation
• Understanding what motivates people to buy and the role media plays in this process
• Maintaining an awareness of industry developments and media trends