Multimedia Marketing Specialist

Overview

Kadant Solutions Division is pursuing a qualified candidate for a Multimedia Marketing Specialist for its Auburn, MA location. The Multimedia Marketing Specialist creates marketing materials related to Kadant Solutions’ marketing programs that drive our sales enablement efforts and enhance our brand presence. The candidate will participate in planning, development, and execution of various content marketing, advertising, and public relations programs including digital marketing initiatives on social media and digital platforms.

Responsibilities

Key Responsibilities

1. Create engaging social media content using Canva and/or other graphics programs
2. Administer and execute social media strategy using Agorapulse
3. Create and produce promotional communication materials including blog articles, brochures, flyers, bulletins, catalogs, and other collateral material
4. Take photos and videos at the Auburn facility for inclusion in marketing materials
5. Digitize historic photos and catalog company history
6. Track and report on campaign performance to show ROI
7. Work with third party vendors to manage online advertising / PPC campaigns
8. Organize, support, and attend internal and external events including sales meetings, trade shows, optimization clinics, webinars, and customer training sessions
9. Administer Kadant Solutions’ eStore participation
10. Support the development of internal product training videos in collaboration with Human Resources and subject matter experts
11. Collaborate with Human Resources to uphold companywide branding and provide brand training to internal employees as required
12. Other duties as assigned by the Senior Manager of Marketing and Organizational Development

Qualifications

Minimum Qualifications

Successful candidates will have a bachelor’s degree in marketing, graphic design, business, or related field with a minimum of 10 years of experience in a business-to-business environment.

1. Working knowledge and understanding of marketing concepts and strategies
2. Ability to work independently with profound planning and organizational skills to manage and prioritize tasks effectively
3. Strong time management skills to ensure timely delivery of projects
4. Exceptional written and oral communication skills, with attention to detail in proofreading, grammar, and copywriting.
5. Working knowledge and understanding of printing processes, file preparation for printing, and graphic design principles.
6. Proficient in graphic design software including Photoshop, In Design, and Illustrator
7. Expertise in video editing software including Adobe Premiere Pro a plus
8. Working knowledge of photography

There will be some travel requirements for this role. This individual will report to the Senior Manager of Marketing and Organizational Development.