Public Relations Specialist Job at Theprnet in Fort Lauderdale

Location: Miami/Fort Lauderdale/Palm Beach
Field: PR/Communications
Min. Experience: 3-4 year(s)
Basis: Full-time

Description:

RockawayMore is seeking a Public Relations Specialist who resides in South Florida with experience in the Food & Beverage industry. This teammate would be responsible for overseeing regional accounts with a team and would require occasional travel.

About Us:

At RockawayMore, we are passionate about crafting innovative strategies that transcend traditional boundaries in the food, beverage, and hospitality industry. We are a forward-thinking boutique agency that harmonizes public relations, digital marketing, social media, and graphic design to create innovative strategies for our clients.

Why Join RockawayMore:

• Mission-Driven: Join our team to be part of a company that's dedicated to driving change and innovation in the industry.
• Growth Opportunities: You'll have the chance to develop your skills, work on exciting projects, and advance your career within our organization.
• Client Diversity: Our work spans a diverse range of clients in the food, beverage, and hospitality industry.
• Collaborative Environment: You'll be working with a team of talented individuals who support each other's success.

Qualifications:

• Associate's or Bachelor’s degree in public relations, journalism, or a related marketing field.
• Minimum four (4) plus years of professional experience in public relations with a focus on culinary/hospitality.
• Strong writing skills with a proven track record of producing high-quality material in a timely manner.
• Excellent communication, organizational, and interpersonal skills.
• Knowledge of local media publications and a general understanding of regional and national publications.
• Desire and willingness to learn key Florida, Southeast, and U.S. regional markets.
• Travel as needed to fulfill job responsibilities. Hands-on events experience.
• Self-motivated, results-driven, and highly adaptable to a fast-paced environment.
• Interest in social media and digital marketing.
• Willingness to work occasional evenings or weekends for media/client events.
• Ability to perform core job duties, including sitting, bending, stooping, and standing for extended periods.
• Experience with Muck Rack, Critical Mention, Google Docs, PR Newswire, Canva.
• Knowledge or experience in Google Analytics and reservation systems like OpenTable are a plus, but not required.

Job Duties:

• Oversee junior staff and interns, reporting to upper management and the leadership team.
• Create PR strategies and manage use of editorial calendars.
• Ensure client and internal deliverables are met within designated hours.
• Strategically grow the company database by expanding corporate, media, and preferred vendor contacts.
• Assist in crisis management and pitching for various media.
• Draft written materials such as biographies, fact sheets, press releases, and media alerts.
• Serve as an essential client contact, managing day-to-day activities.
• Assist senior team members with the planning and management of event logistics.
• Maintain organization of company storage programs and PR-specific filing systems.
• Manage calendar invites for meetings, interviews, dinners, and events.
• Coordinate updates to client agendas and strategy plans.
• Maintain all client written materials.
• Oversee influencer outreach and campaigns.
• Manage daily and monthly clipping and reporting.
• Actively participate in division and agency calls, events, and team building opportunities.
• Perform additional duties as assigned.

Benefits:

• Medical, dental, and vision health benefits
• Unlimited paid time off
• Gym stipend
• Cell phone stipend
• Simple IRA

Job Type: Full-time

Salary: $60,000 - $70,000

Apply Here

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