Smartdept. inc. is hiring: PPC/SEM Supervisor in Chicago

smartdept. is searching for a Paid Search/SEM Supervisor for an anticipated need in 2024 with a media management agency client of ours in Chicago, IL. The ideal candidate will have 3-4 years of SEM/paid search management experience, with experience working in an agency setting. This is a hybrid (2 days in office per week), direct hire opportunity.

What You’ll Do:

1. SEM/Paid Search account management and execution in Google Ads.
2. Develop and recommend budget levels based on client goals and objectives.
3. Create, categorize, and refine keyword lists to create a comprehensive campaign that drives qualified visitors to client sites.
4. Implement successful bidding strategies and effective keyword management using third-party software and metrics data.
5. Continually monitor, revise, and conduct landing page tests.
6. Monitor audiences, device, and location targeting efforts on a regular basis to maximize campaign efficiency and performance.
7. Analyze and assess campaign performance and translate quantitative and qualitative data into recommendations and plans for improving campaign strategy.
8. Communicate regularly on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis.
9. Format and prepare regularly scheduled search reports for clients. Reports would be in the form of tables, graphs, summaries, and slides.
10. Present data on monthly and quarterly calls to clients reviewing metrics and optimizations.
11. Experience with social native platforms is a plus (YouTube, Facebook/Instagram, and LinkedIn).

What You’ll Need:

1. BA in marketing, advertising, communications, or equivalent.
2. Google Ads Search Certification required within the last year.
3. 3-4 years of Paid Search/SEM/PPC experience: a career focus in paid search/SEM required for consideration.
4. Experience managing junior-level team members and/or supervising a team as a direct report (required).
5. Strong communication and presentation skills (written and verbal).
6. Strong attention to detail and ability to anticipate tasks and client needs.
7. A customer service focus and the ability to work as a team and independently are a necessity.
8. Able to successfully manage and prioritize multiple campaigns in a deadline-driven atmosphere.
9. Strong analytical skills: ability to gather, analyze, summarize, and present data.
10. Expert level proficiency in Microsoft Excel; proficiency in Word and PowerPoint.
11. Excellent organizational and time management skills.
12. Proficient in Google Ads.
    • The following are considered a plus: GDN, Microsoft Ads, YouTube, FB/IG, LinkedIn, Google Looker Studio, and Google Analytics (desired but not required).

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