Associate Director -SEO Job at Adda247 in Page

Started in the year 2016 and funded by marquee investors like Google, Westbridge & Info edge, Adda247 is a B2C product-based company on a mission to solve India & education problems at the grassroot level.

The multilingual EdTech platform provides 360-degree learning solutions catering to all major educational needs of Tier II, tier III including online courses for competitive exams like Banking, SSC, Teaching exams, Defence exams, GATE, JEE, NEET, UPSC and state exams.

Company has also recently entered the K12 segment targeting state board students in Tier II, Tier III and small towns. With more than 15 million monthly active users and 2 million paid users, Adda247 is already one of the

largest and most loved EdTech players in India.

Here is your chance of joining a young, energetic team with the vision to transform the education space in India. Some things that stand us apart include

• Role with a purpose in a fast-growing organization
• Collaborative culture
• Party Culture
• Free lunches and dinners
• Regular off sites
• Fun at work with gymnasium, table tennis, pool etc.

We are a Great Place to Work certified organization.

We are seeking a highly experienced and strategic SEO Head to lead our search engine optimization efforts. The ideal candidate will possess a deep understanding of SEO best practices, advanced analytical skills, and a proven track record of driving organic growth. This role requires a hands-on leader who can both develop and execute SEO strategies to increase visibility, traffic, and revenue.

Key Responsibilities:

- Develop and implement comprehensive SEO strategies aligned with business objectives.

- Conduct thorough keyword research to guide content teams and marketing efforts.

- Stay up-to-date with the latest SEO trends, search engine algorithm changes, and best practices.

On-Page and Off-Page Optimization:

- Optimize website content, meta tags, headings, and internal linking structures for improved search engine rankings.

- Manage off-page SEO efforts including backlink acquisition and influencer outreach.

Technical SEO:

- Conduct regular technical SEO audits to identify and rectify issues impacting search engine crawling and indexing.

- Collaborate with web developers to ensure SEO best practices are implemented in new code developments and technical updates.

- Work closely with content creators to develop SEO-friendly content that meets user intent and drives organic traffic.

- Monitor and analyze content performance and provide actionable insights for improvement.

Analytics and Reporting:

- Utilize SEO tools and analytics platforms (e.g., Google Analytics, SEMrush, Ahrefs) to track performance and identify opportunities for growth.

- Prepare regular reports on SEO performance, including key metrics, trends, and insights for stakeholders.

- Lead and mentor a team of SEO specialists and content creators, fostering a collaborative and high-performance culture.

- Provide training and support to team members to enhance their SEO knowledge and skills.

Cross-Functional Collaboration:

- Collaborate with marketing, product, and development teams to align SEO strategies with broader business goals.

- Participate in strategic planning and decision-making processes to integrate SEO into overall marketing initiatives.

Educational Background:

- Bachelor's degree in Marketing, Business, Information Technology, or a related field. Master's degree is a plus.

Experience:

- 7+ years of experience in SEO, with a proven track record of driving organic growth.

- Previous experience in a leadership role within an SEO team.

Technical Skills:

- In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.

- Proficiency with SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz).

Analytical Skills:

- Advanced analytical and problem-solving skills with the ability to interpret data and generate actionable insights.

- Experience with data analysis and visualization tools.

Communication Skills:

- Excellent verbal and written communication skills.

- Ability to effectively communicate complex SEO concepts to non-technical stakeholders.

Leadership Skills:

- Proven leadership and team management skills.

- Ability to inspire and motivate a team to achieve SEO goals.

Preferred Qualifications:

- Experience in the e-commerce or technology sector.

- Certification in Google Analytics or other relevant SEO certifications.

- Knowledge of international SEO and multilingual/multiregional SEO strategies.

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